# Michael Hershfield

> Michael Hershfield is the founder and CEO of Accrue, a New York fintech that lets retailers embed FDIC-insured, brand-customized savings wallets inside their shopping experience. He built the company around a simple flip of buy-now-pay-later: save first, then spend. Before Accrue, he was SVP of Sales at WeWork and COO at Nucleus, with earlier operating stints across Kitchensurfing, Sailthru, Howcast, and his own ticketing startup LiveStub.

- **Role:** Founder and CEO at Accrue
- **Organizations:** Accrue, WeWork, Nucleus, Kitchensurfing, Sailthru, Howcast Media, LiveStub, YVR Consulting, AUM Corporate Finance
- **From:** Canada
- **Nationality:** Canadian
- **Education:** BA, Political Science, McGill University, JD, Law, University of British Columbia
- **Known for:** Founded and scaled Accrue to a Series B fintech with ~$54.7M in total funding, Backed by Tiger Global, Box Group, Aglae Ventures, Twelve Below and Red Sea Ventures, Angel investors include UPS CEO Carol Tome and Fanatics CEO Michael Rubin

## Career timeline

- **2007-2010** — Co-founder and CEO of LiveStub
- **2010-2016** — Operating roles across YVR Consulting, Nucleus, Kitchensurfing, Sailthru, Howcast, AUM
- **2016-2019** — SVP of Sales at WeWork
- **2021** — Founded Accrue in New York
- **2023-01** — Raised Series B, bringing total funding to roughly $54.7M

## Achievements

- Founded and scaled Accrue to a Series B fintech with ~$54.7M in total funding
- Backed by Tiger Global, Box Group, Aglae Ventures, Twelve Below and Red Sea Ventures
- Angel investors include UPS CEO Carol Tome and Fanatics CEO Michael Rubin
- Named to Forbes Advisor banking advisory board
- Featured speaker at Shoptalk 2024 and the Global Inclusive Growth Summit

## Latest updates

- **2024** — Featured speaker at Shoptalk 2024 in Las Vegas.
- **2023-01** — Accrue closed Series B round of $25M.

## Links

- Website: https://www.byaccrue.com
- LinkedIn: https://www.linkedin.com/in/mhershfield/
- Twitter/X: https://x.com/Hershfield

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Profile page: https://yespress.io/michael-hershfield
Published by YesPress — https://yespress.io
Last updated: 2026-07-09