# Michael Diaz

> Michael Diaz is the CEO of Palm Tree Crew Holdings, the diversified lifestyle, live-events, and investment company Kygo and Myles Shear founded in 2020. A former Duke undergrad who spent his early career in investment banking at UBS and as a Managing Director at LionTree, Diaz now runs a business that in 2025 raised a $20M Series B led by WME Group at a $215M valuation, opened four Palm Tree Club hospitality venues in under a year, and expanded its festival footprint from Oahu and West Palm Beach to Saint-Tropez and Sardinia.

- **Role:** CEO at Palm Tree Crew Holdings
- **Organizations:** Palm Tree Crew Holdings, LionTree LLC (former), UBS Investment Bank (former)
- **Nationality:** American
- **Education:** BA, Public Policy Studies and Markets and Management Studies, Duke University
- **Known for:** Led Palm Tree Crew Holdings to a $215M valuation via a WME Group-led Series B in 2025, Opened four Palm Tree Club hospitality properties in under twelve months (Las Vegas, Miami, Kansas City, Orlando), Expanded Palm Tree Crew's festival platform to Europe with debuts in Saint-Tropez and Sardinia

## Career timeline

- **2008-2012** — Undergraduate at Duke University
- **2012** — Investment Banker at UBS Investment Bank
- **2010s** — Managing Director at LionTree LLC, the boutique media/entertainment merchant bank
- **2020** — Palm Tree Crew founded by Kygo and Myles Shear
- **2024** — Palm Tree Crew raises at $150M valuation; launches $32M venture fund; Palm Tree Club brick-and-mortar plans announced
- **2025** — As CEO, opens Palm Tree Beach Club Vegas, Palm Tree Club & Hotel Miami, Palm Tree Club Kansas City, Palm Tree Club Orlando; European festival debut in Saint-Tropez and Sardinia
- **2025-09** — Announces $20M Series B led by WME Group at $215M valuation

## Achievements

- Led Palm Tree Crew Holdings to a $215M valuation via a WME Group-led Series B in 2025
- Opened four Palm Tree Club hospitality properties in under twelve months (Las Vegas, Miami, Kansas City, Orlando)
- Expanded Palm Tree Crew's festival platform to Europe with debuts in Saint-Tropez and Sardinia
- Structured Palm Tree Crew's investment arm with stakes in Poppi, Gopuff, and Crown Affair
- Oversaw Centric Brands joint venture for Palm Tree Crew apparel and lifestyle products
- Total company funding raised to date: over $30M

## Latest updates

- **2025-09** — Announced $20M Series B led by WME Group at a $215M valuation.
- **2025** — Opened four Palm Tree Club hospitality venues in under a year (Vegas, Miami, Kansas City, Orlando).
- **2025** — European festival debut in Saint-Tropez and Sardinia; new U.S. destinations in Montecito and Napa.
- **2026-03** — Featured interview in Revenue Brew on the lifestyle brand strategy.

## Links

- Website: https://palmtreecrew.com
- LinkedIn: http://www.linkedin.com/in/michael-diaz-a3a63426

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Profile page: https://yespress.io/michael-diaz
Published by YesPress — https://yespress.io
Last updated: 2026-07-09