# Michael Dalzell

> Michael Dalzell is a Vancouver-based brand strategist and marketing executive whose career has moved from destination resorts and outdoor apparel to consumer ecommerce and industrial site furnishings. As chief marketing officer of Reliance Foundry, he is applying more than two decades of consumer-brand experience to a century-old company serving architects, contractors, municipalities and facilities teams.

- **Role:** Chief Marketing Officer at Reliance Foundry Co. Ltd.
- **Organizations:** Reliance Foundry Co. Ltd., Dalzell Creative Group, AlgaeCal Inc., SAXX Underwear, STORMTECH Performance Apparel, The North Face, Kicking Horse Mountain Resort, Kicking Horse Country Chamber of Commerce
- **Education:** MBA in International Business, Telfer School of Management at the University of Ottawa, Bachelor of Arts in Political Science, St. Francis Xavier University
- **Known for:** Built more than 20 years of brand and growth-marketing experience across resort, outdoor, apparel, ecommerce and industrial categories., Led global marketing strategy and retail operations at STORMTECH., Helped SAXX connect product innovation with a broader brand-community strategy during its North American growth push.

## Career timeline

- **2004-2010** — Served as director of sales and marketing at Kicking Horse Mountain Resort, including responsibility for real estate sales and marketing.
- **2009-2011** — Served as president of the Kicking Horse Country Chamber of Commerce; his public profile credits the chamber with 10% membership growth during his tenure.
- **Before 2017** — Worked as marketing director for The North Face after more than 15 years in senior resort-management roles.
- **2017-2019** — Led global marketing strategy and retail operations as vice president of marketing at STORMTECH Performance Apparel.
- **2019-2020** — Served as vice president of brand at SAXX Underwear and worked on brand growth in Canada and the United States.
- **By 2022-2023** — Served as chief marketing officer at AlgaeCal and publicly highlighted a major ecommerce website launch.
- **2023-present** — Serves as chief marketing officer at Reliance Foundry Co. Ltd.
- **2025** — Helped present Reliance Foundry's centennial brand refresh and its Buy a Bollard, Plant a Tree program.

## Achievements

- Built more than 20 years of brand and growth-marketing experience across resort, outdoor, apparel, ecommerce and industrial categories.
- Led global marketing strategy and retail operations at STORMTECH.
- Helped SAXX connect product innovation with a broader brand-community strategy during its North American growth push.
- Supported a major ecommerce website launch at AlgaeCal.
- Led the Kicking Horse Country Chamber of Commerce during a period in which membership grew by 10%.
- Participated in Reliance Foundry's 2025 centennial brand refresh and associated tree-planting initiative.

## Latest updates

- **2025-06** — Reliance Foundry announced its centennial brand refresh, the 100 Bollards for 100 Years campaign and a Buy a Bollard, Plant a Tree program targeting 10,000 trees in its first year.
- **2022-05** — Dalzell publicly marked the launch of a rebuilt AlgaeCal ecommerce website and credited the cross-functional team behind it.

## Links

- Website: https://www.reliance-foundry.com
- LinkedIn: https://www.linkedin.com/in/michaeldalzell
- Twitter/X: https://twitter.com/reliancefoundry
- Facebook: https://facebook.com/reliancefoundry

---

Profile page: https://yespress.io/michael-dalzell
Published by YesPress — https://yespress.io
Last updated: 2026-08-24