# Michael Bertuch

> Michael Bertuch is the founder of ViaTech, an employee-owned content, print and fulfillment business established in 1995 from a business plan he wrote as a Columbia University graduate student. Identified as CEO in ViaTech’s February 2023 acquisition announcement for Blumberg Excelsior, he has a background in crisis management and a documented connection to Lehigh University boxing.

- **Role:** Founder at ViaTech
- **Organizations:** ViaTech
- **Education:** Columbia University, Lehigh University
- **Known for:** Founded ViaTech in 1995., Was a lightweight boxing champion at Lehigh University, as recounted by Mike Fields., Led ViaTech as CEO at the time of its announced 2023 Blumberg Excelsior acquisition.

## Career timeline

- **Before 1995** — Worked in crisis management, as did cofounder Ron Simmons.
- **1995** — Wrote the business plan at Columbia and established ViaTech as a New York corporation.
- **2001** — ViaTech launched its first technology-enabled ordering site.
- **2015** — ViaTech developed Active Reader.
- **2023** — Identified as ViaTech CEO in the February 14 announcement of the Blumberg Excelsior acquisition.

## Achievements

- Founded ViaTech in 1995.
- Was a lightweight boxing champion at Lehigh University, as recounted by Mike Fields.
- Led ViaTech as CEO at the time of its announced 2023 Blumberg Excelsior acquisition.

## Latest updates

- **2023-02** — ViaTech announced the acquisition of Blumberg Excelsior; Bertuch was quoted as CEO.

## Links

- Website: https://www.viatech.io/
- LinkedIn: https://www.linkedin.com/in/michael-bertuch-a29a1012b

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Profile page: https://yespress.io/michael-bertuch
Published by YesPress — https://yespress.io
Last updated: 2026-10-25