# Miaozhen Systems

> Miaozhen Systems is a Beijing-based marketing measurement and intelligence business under Mininglamp Technology. Its software and services help brands and agencies verify advertising delivery, detect invalid traffic, plan budgets across screens, evaluate social media and manage customer data. Its newer AI products connect social insights with content generation and reporting workflows.

- **Founded:** 2006
- **Headquarters:** Beijing, China
- **Founders:** Minghui Wu (Founder; founder and CEO of parent Mininglamp Technology)
- **Products:** Admonitor, MixReach, MediaInsight, PlanExecution, Social Grow
- **Notable:** Launched advertising monitoring in 2008, according to company history., Introduced MixReach and iGRP in 2010, according to company history., Introduced a third-party mobile advertising SDK monitoring solution in 2012, according to company history.

## Products & services

- **Admonitor** — Digital advertising monitoring and verification, including audience measurement and invalid-traffic detection. Company history dates its advertising monitoring launch to 2008.
- **MixReach** — Cross-screen online and offline budget allocation using reach curves, audience overlap and post-campaign comparison.
- **MediaInsight** — Media selection and effectiveness insights across 28 touchpoints, 18 industries and more than 300 media platforms, according to its product page.
- **PlanExecution** — Advertising scheduling and management, incorporating deduplicated reach in media allocation.
- **Social Grow** — Social marketing analysis, influencer selection, content trends and campaign monitoring across nine major social platforms.
- **SocialX** — Social media and public-opinion monitoring.
- **Admonitor OOH** — Outdoor advertising monitoring and measurement, including manual and digital-screen monitoring.
- **Admonitor Live TV** — Verifies whether live television advertisements ran according to scheduled placements.
- **Miaozhen Fenxi** — Monitors user behavior on brand-owned websites, apps and mini-programs, with links to advertising acquisition data.
- **CDP & MA** — Customer data integration, marketing automation, personalized recommendations and A/B testing.
- **Mingdata DMP** — Third-party advertising audience tag management and targeting.
- **Ad Info** — Consumer-sample-based competitive advertising strategy and creative analysis.
- **insightFlow CMS** — AI-powered social content analysis, marketing insights, content generation and performance prediction; launched and began generating revenue in Q1 2025.

## Achievements

- Launched advertising monitoring in 2008, according to company history.
- Introduced MixReach and iGRP in 2010, according to company history.
- Introduced a third-party mobile advertising SDK monitoring solution in 2012, according to company history.
- Established Miaozhen Marketing Science Academy in 2016.
- Participated in drafting China Advertising Association-led Interactive Advertising Standards in 2017.
- Launched revenue-generating insightFlow CMS in Q1 2025.

## Latest updates

- **2025-02** — Jointly released the China Pan-Social Media Trends White Paper 2025 Edition with the China Advertising Association and Miaozhen Marketing Academy.
- **2025-03** — Parent prospectus says insightFlow CMS launched and began earning revenue in Q1 2025; March represents the quarter-end, not a precise launch month.
- **2025-11** — The ninth Marketing Science Conference took place in Shanghai on November 19, hosted by Mininglamp with Miaozhen Systems and its marketing academy.
- **2026-04** — Mininglamp’s 2025 annual report describes Miaozhen’s internal agentic AI workflows and a shift of some social services from consultancy reports to outcome-focused agentic marketing delivery.
- **2026-08** — Mininglamp’s August 31 interim results reiterate the move to outcome-focused social marketing services and performance-based pricing. Its reported revenue figures cover the group or business lines, not standalone Miaozhen.

## Links

- Website: https://miaozhen.com
- LinkedIn: https://www.linkedin.com/company/miaozhen-systems
- Twitter/X: https://twitter.com/miaozhensystems
- Facebook: https://facebook.com/MiaozhenSystems2006/

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Profile page: https://yespress.io/miaozhen-systems
Published by YesPress — https://yespress.io
Last updated: 2026-10-11