# Mia Labs

> Mia Labs is an Austin-based AI company building Mia, a voice-first conversational platform for automotive dealerships. Marketed as an 'AI super employee,' Mia answers inbound and outbound calls 24/7 across a dealership's sales, service, reception, and parts departments, syncing with dealer management systems, CRMs, and scheduling tools to capture leads, book appointments, and handle routine customer conversations. As of early 2026 the platform served more than 350 franchise dealerships and had raised a $20M Series A, bringing total funding to roughly $29M.

- **Founded:** 2023
- **Headquarters:** Austin, Texas, United States
- **Founders:** Brian Hoang (Co-Founder & CEO), Kelvin Pho (Co-Founder & CTO)
- **Team size:** 50-74 employees
- **Products:** Mia Reception, Mia Sales, Mia Service, Mia Outbound, SMS Rescue
- **Notable:** Raised $20M Series A in January 2026, bringing total funding to ~$29M, Scaled to 350+ franchise dealerships nationwide by 2025, Powered 1+ million customer conversations

## Products & services

- **Mia Reception** — AI phone agent that answers dealership calls 24/7/365, routes callers, and provides hours and basic information with automatic multi-language detection.
- **Mia Sales** — Captures and qualifies leads, checks live inventory availability, and schedules test drives by syncing with the dealer's CRM and inventory systems.
- **Mia Service** — Books service appointments, qualifies service needs, and accesses customer vehicle history through service-scheduling integrations.
- **Mia Outbound** — Proactively calls customers for recalls, follow-ups, and appointment reminders using automated outbound campaigns.
- **SMS Rescue** — Sends text-based follow-ups to recover missed or dropped phone opportunities.
- **Mia Parts** — Announced as forthcoming; designed to streamline parts requests and inventory checks for automotive parts and accessories.

## Achievements

- Raised $20M Series A in January 2026, bringing total funding to ~$29M
- Scaled to 350+ franchise dealerships nationwide by 2025
- Powered 1+ million customer conversations
- Booked 130,000+ sales and service appointments
- Saved 1.5+ million human hours for dealerships
- Enabled $45+ million in dealership revenue
- Featured Microsoft customer story for securing its AI with Microsoft Defender for Cloud

## Latest updates

- **2026-01** — Announced $20M Series A led by Permanent Capital Ventures with Norwest, bringing total raised to ~$29M.
- **2026-02** — Scheduled to exhibit at NADA 2026 in Las Vegas (booth #6568N) to unveil new product innovations, including Mia Parts.

## Links

- Website: https://mia.inc
- LinkedIn: https://www.linkedin.com/company/mialabsinc
- Facebook: https://www.facebook.com/mialabsinc

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Profile page: https://yespress.io/mia-labs
Published by YesPress — https://yespress.io
Last updated: 2026-07-18