# mhp.si

> mhp.si is a privately held, Little Rock-based full-service marketing and communications agency that combines traditional media, digital performance marketing, public relations, creative, content, video and web development. Its distinguishing idea is TraDigital marketing: coordinate the channels, target audiences at the household level where appropriate, and connect campaigns to actions such as applications, calls and sales instead of treating impressions as the finish line.

- **Founded:** 1972
- **Headquarters:** Little Rock, United States
- **Founders:** Steve Mangan (Co-founder), Craig Rains (Co-founder), Tim Whitley (Founder of Team SI)
- **Products:** TraDigital marketing, Doppio, Hecate, Performance media, Creative and communications
- **Notable:** Joined the 4A's three years after founding, reportedly as the youngest agency admitted at the time., Named to the Inc. 5000 in 2015, 2016, 2019, 2020 and 2021., Recognized on the Inner City 100 for seven consecutive years through 2022.

## Products & services

- **TraDigital marketing** — An omnichannel planning approach that combines traditional media, digital media, owned channels and public relations around one measurable customer journey.
- **Doppio** — A proprietary audience-targeting system used to apply aggregated data layers, household-level display and retargeting, and connected-TV placements.
- **Hecate** — An on-demand performance dashboard used to show clients campaign results and cost-per-conversion through the funnel.
- **Performance media** — Paid search, social, display, retargeting, programmatic and connected-TV planning, buying and optimization.
- **Creative and communications** — Branding, advertising creative, public relations, crisis communications, reputation management, content development and influencer relations.
- **Content Studio and Studio West** — Short-form vertical video, photography, podcast, vodcast, audio and full video production capabilities, including rentable studio and production resources.
- **Marketing technology** — Analytics and reporting, marketing automation, SEO, answer-engine optimization, and website and app development.

## Achievements

- Joined the 4A's three years after founding, reportedly as the youngest agency admitted at the time.
- Named to the Inc. 5000 in 2015, 2016, 2019, 2020 and 2021.
- Recognized on the Inner City 100 for seven consecutive years through 2022.
- Earned three PRSA Silver Anvils and an Award of Excellence in 2021, plus another Silver Anvil in 2024.
- Won a Silver award at the 45th annual Telly Awards in 2024.
- Maintained Google Premier Partner recognition since 2015.
- Grew nearly tenfold under Sharon Tallach Vogelpohl's long tenure, according to the agency's 2023 announcement.
- Kristen Vandaveer Nicholson was named a PRSA Woman of Impact in the Social Influencer category in 2026.

## Latest updates

- **2026-08** — PRSA named VP of Strategic Communications Kristen Vandaveer Nicholson a 2026 Woman of Impact in the Social Influencer category.
- **2026-07** — The agency published guidance on answer-engine optimization and the effect of AI-generated search summaries on brand visibility.
- **2026-03** — COO Lannie Byrd argued that platform automation increases the value of audience judgment, creative strategy and independent measurement rather than eliminating the agency role.
- **2025-11** — mhp.si announced Byrd's healthcare-marketing book, Brand + Bedside.
- **2024-07** — MHP/Team SI simplified its brand to mhp.si and named Julie C. Robbins and Whitney Burgess Scales as shareholders.

## Links

- Website: https://mhp.si/
- LinkedIn: https://www.linkedin.com/company/mhpsi
- Twitter/X: https://twitter.com/manganholcomb
- YouTube: https://www.youtube.com/@mhpsi
- Instagram: https://www.instagram.com/mhp.si/
- Facebook: https://www.facebook.com/wearemhpsi
- TikTok: https://www.tiktok.com/@mhp.si

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Profile page: https://yespress.io/mhp-si
Published by YesPress — https://yespress.io
Last updated: 2026-09-24