# MGID

> MGID connects advertisers with readers on publisher websites through native advertising, content recommendations and programmatic ad formats. Its tools help brands acquire customers and publishers earn advertising revenue, recirculate content and manage audience engagement. The company, established in 2008, reports a network of more than 32,000 content websites.

- **Founded:** 2008
- **Headquarters:** Beverly Hills, United States
- **Founders:** Oleg Shkot (Co-founder (identified by CB Insights; not listed in MGID’s public history))
- **Products:** MGID advertising platform, Smart Widget, MGID+, CTR Guard, CPA Tune
- **Notable:** Company reports 32,000+ content websites and 185 billion+ monthly content recommendations., Expanded into Vietnam and India in 2018, followed by Indonesia and Thailand in 2019., CTR Guard received a Bronze Stevie Award in 2025, according to MGID’s year-end review.

## Products & services

- **MGID advertising platform** — Self-service and supported native advertising campaigns, targeting, reporting and programmatic distribution; standard dashboard billing is prepaid CPC.
- **Smart Widget** — Publisher widget combining native, video and display monetization with content recirculation.
- **MGID+** — Publisher suite for monetization, audience acquisition and engagement, including Campaign Studio, moderation controls and content recirculation.
- **CTR Guard** — AI tool that detects creative fatigue and helps refresh advertising assets.
- **CPA Tune** — Automated bidding that adjusts CPC bids toward a target acquisition cost; it does not change the underlying CPC billing model.
- **MIA** — MGID Intelligent Assistant combines live advertiser account data, product guidance and diagnostic workflows to explain campaign issues; advertisers decide whether to act.
- **Exit Story** — Exit-intent advertising format presented by MGID as an alternative to traditional Back Button ad mechanics.

## Achievements

- Company reports 32,000+ content websites and 185 billion+ monthly content recommendations.
- Expanded into Vietnam and India in 2018, followed by Indonesia and Thailand in 2019.
- CTR Guard received a Bronze Stevie Award in 2025, according to MGID’s year-end review.
- MGID reports that Checkfox campaigns ran 30% below target cost per lead.

## Latest updates

- **2026-07** — Introduced MIA, an AI assistant for campaign diagnostics using live account information.
- **2026-05** — A U.S. district court compelled arbitration and stayed the Navigator acquisition dispute; the order did not decide the merits of the contract claims.
- **2025-11** — Introduced Engagement Metrics, according to the 2025 company review.
- **2025-10** — Ivan Doruda became CEO; Sergii Denysenko became Chairman of the Board.
- **2025-06** — Introduced CPA Tune automated bidding.
- **2025-04** — Announced an exclusive finanzen.net partnership.
- **2025-03** — Navigator announced that MGID management did not intend to proceed with the proposed acquisition.

## Links

- Website: https://www.mgid.com/
- LinkedIn: https://www.linkedin.com/company/mgid-inc-
- Twitter/X: https://twitter.com/MGID
- YouTube: https://www.youtube.com/channel/UCC-YsO3mn7mOMPNOP4p1a9w
- Instagram: https://www.instagram.com/mgidnative/
- Facebook: https://www.facebook.com/mgidglobal

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Profile page: https://yespress.io/mgid
Published by YesPress — https://yespress.io
Last updated: 2026-10-16