# Merlin Kauffman

> Merlin Kauffman is an American entrepreneur and investor who co-founded Soothe with Bradley Herman in 2013 and led it as CEO before becoming executive chairman in 2018. His earlier businesses included eWireless and domain investment firm True Magic; later projects included Metasaurs. He is based in San Juan, Puerto Rico, and was appointed a director of Urban Massage Ltd in February 2026.

- **Role:** Executive Chairman at Soothe; Director at Urban Massage Ltd
- **Organizations:** Soothe, True Magic, eWireless, Urban Massage Ltd, Metasaurs, MetaGames
- **Nationality:** American
- **Education:** The Orchard School, Park Tudor School, Temple University, Attended; left before completing degree, Indiana University, Owner/President Management program (executive education), Harvard Business School
- **Known for:** Co-founded Soothe and led its early international expansion., Built True Magic into a domain portfolio business., EY Entrepreneur Of The Year 2017 Greater Los Angeles semifinalist.

## Career timeline

- **2003-2004** — Co-founded eWireless in Indianapolis and subsequently sold his half of the business.
- **2004** — Founded domain investment firm True Magic.
- **2010** — Described domain co-development and leasing partnerships involving Lookup.com and iLoan.com.
- **2013** — Co-founded Soothe with Bradley Herman.
- **2016** — Led Soothe as it announced a $35 million funding round.
- **2017** — Named an EY Entrepreneur Of The Year Greater Los Angeles semifinalist.
- **2018** — Moved from CEO to executive chairman; Simon Heyrick became CEO.
- **2021** — Revealed himself as Metasaurs creator on Chainlink Live; named a co-founder of MetaGames.
- **2026** — Appointed director of Urban Massage Ltd on February 6.

## Achievements

- Co-founded Soothe and led its early international expansion.
- Built True Magic into a domain portfolio business.
- EY Entrepreneur Of The Year 2017 Greater Los Angeles semifinalist.

## Latest updates

- **2026-02** — Appointed director of Urban Massage Ltd on February 6, according to Companies House; filing submitted March 5, 2026.
- **2025-10** — Riverside's portfolio page records its exit from Soothe in October 2025; transaction terms are not stated there.

## Links

- LinkedIn: https://www.linkedin.com/in/merlin-kauffman
- Twitter/X: https://x.com/MerlinK
- Instagram: https://www.instagram.com/merlinkauffman/
- Facebook: https://www.facebook.com/merlink

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Profile page: https://yespress.io/merlin-kauffman
Published by YesPress — https://yespress.io
Last updated: 2026-10-23