# Merit Mile

> Merit Mile is an independent Boca Raton advertising, public relations, interactive and research agency founded in 2007. It serves local organizations, growth companies and Fortune 500 brands, with particular depth in technology-channel marketing, account-based marketing and campaigns that join creative work to measurable pipeline and publicity outcomes.

- **Founded:** 2007
- **Headquarters:** Boca Raton, United States
- **Founders:** Mark Reino (Founder, CEO and Agency Principal)
- **Products:** Advertising and brand strategy, Account-based marketing and demand generation, Public relations, Interactive and ecommerce, Social media and research
- **Notable:** Generated 550 qualified double-touch leads from 34 telecom and communications companies for an Amdocs and Microsoft campaign, alongside more than 705,000 impressions and a reported 1.12% click-through rate., Reached a goal of 160 BANT-qualified leads for Teladoc Health and Microsoft in six weeks instead of the planned eight, leading to a second campaign., Generated 209 marketing-qualified leads in under five weeks for an Insight and Microsoft campaign.

## Products & services

- **Advertising and brand strategy** — Brand identity, messaging, integrated B2B and B2C campaigns, print, broadcast, video, digital production and sales collateral.
- **Account-based marketing and demand generation** — Ideal-customer profiling, target-account programs, content syndication, media buying, BANT qualification, lead nurturing, live dashboards and sales activation.
- **Public relations** — Media strategy, executive thought leadership, analyst and press outreach, content development and campaign measurement.
- **Interactive and ecommerce** — Web and application design, UX, ecommerce, CRM and CMS integrations, SEO, SEM, analytics and digital campaign production.
- **Social media and research** — Social strategy and management, market research, customer and competitor analysis, segmentation and campaign insights.
- **Merit Mile Metrix** — A proprietary measurement and reporting platform introduced to connect online and offline campaign activity to business outcomes.

## Achievements

- Generated 550 qualified double-touch leads from 34 telecom and communications companies for an Amdocs and Microsoft campaign, alongside more than 705,000 impressions and a reported 1.12% click-through rate.
- Reached a goal of 160 BANT-qualified leads for Teladoc Health and Microsoft in six weeks instead of the planned eight, leading to a second campaign.
- Generated 209 marketing-qualified leads in under five weeks for an Insight and Microsoft campaign.
- Produced marketplace collateral for 20 Microsoft partners in the United States, United Kingdom and Canada in under three months.
- Reported $3 million in pipeline in 60 days and an 11x return for a 2025 enterprise IT ABM campaign.
- Won the 2025 AMA South Florida award for PR and Communications Campaign of the Year for work with Fleet Advantage.
- Won a 2016 Silver Stevie Award for the Protect Your Bubble #BubbleIt campaign.
- Won five ADDY awards across radio, direct marketing, online, web and print work early in the agency’s history.
- Was selected as official marketing consultant for the City of Boca Raton’s centennial after a competitive public process.
- Has described itself as profitable, debt-free and ranked 14th among regional advertising agencies by the South Florida Business Journal.

## Latest updates

- **2026-02** — Published a case study detailing the 18-month integrated brand, digital, event and partnership program for Boca Raton’s centennial.
- **2025-10** — Won the AMA South Florida award for PR and Communications Campaign of the Year for work with Fleet Advantage.
- **2025-09** — Reported that an enterprise IT ABM and BANT program created $3 million in pipeline in 60 days at an 11x return.
- **2025-04** — Reported an average of $18.79 in earned-media value per dollar invested across PR clients during the first quarter of 2025.
- **2024-06** — Selected as official marketing consultant for the City of Boca Raton’s centennial under an 18-month agreement.

## Links

- Website: https://www.meritmile.com/
- LinkedIn: https://www.linkedin.com/company/merit-mile/
- Twitter/X: https://x.com/meritmile
- YouTube: https://www.youtube.com/channel/UC88IVztBfnFcGprwaYCDjbA
- Instagram: https://www.instagram.com/meritmile/
- Facebook: https://www.facebook.com/MeritMile/

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Profile page: https://yespress.io/merit-mile
Published by YesPress — https://yespress.io
Last updated: 2026-09-21