# Mercantile

> Mercantile is a Boston-based financial technology platform that designs, launches and manages branded small-business credit card programs for associations, banks and other partners. Acquired by Onboard Partners in 2024, it combines industry-specific rewards, card management and marketing services; its current website reports 25 programs launched.

- **Founded:** 2020
- **Headquarters:** Boston, United States
- **Founders:** Samuel F. Poirier (Co-founder and CEO at the 2022 launch and 2024 acquisition), Luke Finney (Co-founder and President at launch), François-Xavier Lemire (Co-founder and CTO at launch)
- **Products:** Branded business credit card programs, Card program marketing, AGD Business Credit Card, ASID American Express Business Card, ABA American Express Business Card
- **Notable:** Public platform launch in October 2022 with approximately $22 million total funding., Acquired by Onboard Partners in 2024., Current platform website reports 25 programs launched and more than 750 million rewards points earned (company-reported).

## Products & services

- **Branded business credit card programs** — Customized card programs for associations, banks and brands, with underwriting, operations, support and a banking/compliance framework. Current website advertises launch within 90 days.
- **Card program marketing** — Creative assets, direct mail, digital campaigns and behavior-triggered lifecycle communications.
- **AGD Business Credit Card** — Dental practice card launched in May 2025; June announcement advertises no annual fee and up to 5% DHP, 3% AGD and 2% other eligible spending rewards, subject to terms.
- **ASID American Express Business Card** — Celtic Bank-issued program announced May 2026, with weekly autopay pathways and Credit LimitShield threshold-triggered payments.
- **ABA American Express Business Card** — Celtic Bank-issued program announced June 2026 for solo practitioners and small law firms, with association-specific and everyday rewards.

## Achievements

- Public platform launch in October 2022 with approximately $22 million total funding.
- Acquired by Onboard Partners in 2024.
- Current platform website reports 25 programs launched and more than 750 million rewards points earned (company-reported).
- Expanded into American Express association programs for interior designers and legal professionals in 2026.

## Latest updates

- **2026-06** — Announced ABA American Express Business Card on June 24, issued by Celtic Bank.
- **2026-05** — Announced ASID American Express Business Card on May 26, including Credit LimitShield.
- **2025-06** — AGD announced its dental practice-owner card, which launched in May 2025.
- **2024-12** — Onboard Partners announced the completed acquisition on December 30.

## Links

- Website: https://www.getmercantile.com/
- LinkedIn: https://www.linkedin.com/company/getmercantile
- Twitter/X: https://twitter.com/getmercantile
- Facebook: https://www.facebook.com/getmercantile

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Profile page: https://yespress.io/mercantile
Published by YesPress — https://yespress.io
Last updated: 2026-10-05