# Melissa Stevens

> Melissa Stevens is executive vice president and chief marketing officer of Fifth Third Bancorp, where her remit links marketing, corporate communications, workplace services, branch environments, and customer experience. An English literature graduate who later earned degrees in labor relations and business, she moved through senior digital and innovation roles at Citi before joining Fifth Third as chief digital officer in 2016. Her work is defined by a practical idea: digital tools, physical spaces, employee behavior, and brand promises work better when designed as one connected experience.

- **Role:** Executive Vice President and Chief Marketing Officer at Fifth Third Bancorp
- **Organizations:** Fifth Third Bancorp, Citigroup, Cintrifuse, FinTech Frontier, Last Mile Food Rescue
- **Education:** Bachelor's degree in English literature, Kalamazoo College, Master's degree in labor relations and human resources, Michigan State University School of Labor & Industrial Relations, MBA in finance and operations, New York University Stern School of Business
- **Known for:** Named in American Banker's Most Powerful Women program for six consecutive years through 2024., Named a 2022 YWCA Greater Cincinnati Career Woman of Achievement., Named Information Age's 2020 Women in Tech Digital Leader of the Year.

## Career timeline

- **Before 2016** — Held senior Citigroup roles including global digital head for consumer banking, head of Consumer Innovation Labs, and chief operating officer for Citi FinTech.
- **2016** — Joined Fifth Third in May as chief digital officer and head of omni-channel banking, a newly created position.
- **2019** — Received the first of six consecutive annual recognitions from American Banker's Most Powerful Women program.
- **2020** — Added leadership of Fifth Third's marketing organization to her digital responsibilities.
- **2023** — Became chief marketing officer as digital and traditional product teams moved into their respective business lines.
- **2024** — Named to American Banker's Most Powerful Women to Watch list for the sixth consecutive year.
- **2025** — Named to the Financial Narrative 50.
- **2026** — Discussed Fifth Third's Comerica brand integration and acquisition marketing approach on Mintel's Little Conversation podcast.

## Achievements

- Named in American Banker's Most Powerful Women program for six consecutive years through 2024.
- Named a 2022 YWCA Greater Cincinnati Career Woman of Achievement.
- Named Information Age's 2020 Women in Tech Digital Leader of the Year.
- Named Information Age's 2019 Transformation Leader of the Year.
- Helped lead Fifth Third's digital transformation and the integration of digital design with marketing, communications, workplace services, and branch environments.
- Led a team that created an interactive installation for Cincinnati's 2019 BLINK festival, viewed by more than one million people.
- Named to the 2025 Financial Narrative 50.

## Latest updates

- **2026-04** — Appeared on Mintel's Little Conversation podcast to discuss Fifth Third's integration of Comerica, including employee trust, customer continuity, community presence, and brand rollout.
- **2026-02** — Fifth Third completed its acquisition of Comerica; the combined bank began a staged customer and brand integration.
- **2025-12** — Commented on Fifth Third's third annual Swap, Snap, Share campaign, which awarded grants and tips to local small businesses.
- **2025** — Was named to the Financial Narrative 50.

## Links

- Website: https://www.53.com
- LinkedIn: https://www.linkedin.com/in/melissastevens1

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Profile page: https://yespress.io/melissa-stevens
Published by YesPress — https://yespress.io
Last updated: 2026-08-17