# Melissa Rothchild

> Melissa Rothchild is Guardian's Head of Marketing for Group Benefits, where she leads product marketing, content marketing, member engagement, and field marketing. Across more than 25 years in B2B2C marketing at CPA.com, Thomson Reuters, Wiley, and Guardian, she has built a career around translating complex, regulated products into clear stories that help customers and sales teams act.

- **Role:** Chief Marketing Officer, Group Benefits at Guardian
- **Organizations:** Guardian, Wiley, Thomson Reuters, CPA.com, Better Business Bureau Serving Metropolitan New York, Binghamton University
- **Education:** Bachelor of Science in Marketing, Binghamton University, Master of Business Administration, Columbia Business School
- **Known for:** Her Guardian team has generated tens of millions of dollars in incremental business value through targeted digital account-based marketing and test-and-learn initiatives., Earned three Awards of Excellence and two Awards of Distinction in the 2025 Communicator Awards for integrated B2B campaigns and sales-enablement assets., Received a 2025 ANA B2 Award in insurance marketing for Guardian's Children's Oral Health integrated campaign.

## Career timeline

- **2006** — Served as senior director of marketing communications at CPA2Biz and presented an anniversary e-card campaign that generated $66,000 in sales.
- **2014** — Received Thomson Reuters Tax & Accounting's President's Award of Excellence for the go-to-market launch of Checkpoint Catalyst.
- **2016** — As a Thomson Reuters marketing vice president, co-authored an article on marketing and sales alignment and received Stevie recognition for women in business.
- **2017** — Presented a messaging-development framework at the Corporate Visions Client Success Summit while serving as VP of Marketing at Thomson Reuters.
- **2018** — Served as Senior Vice President and Chief Marketing Officer for Wiley's Knowledge & Learning division.
- **2020** — Joined Guardian to lead marketing for its Group Benefits business.
- **2023** — Presented a Guardian webinar on year-round benefits marketing to more than 1,000 benefits professionals and received an ANA B2 Award in account-based marketing.
- **2025** — Became a vice chair of the Better Business Bureau Serving Metropolitan New York board; Guardian work under her leadership also received ANA B2 and Communicator Awards recognition.
- **2026** — Named a Content Marketing World speaker for a session on immersive storytelling in sales enablement and served as a judge for the ANA B2 Marketing Awards.

## Achievements

- Her Guardian team has generated tens of millions of dollars in incremental business value through targeted digital account-based marketing and test-and-learn initiatives.
- Earned three Awards of Excellence and two Awards of Distinction in the 2025 Communicator Awards for integrated B2B campaigns and sales-enablement assets.
- Received a 2025 ANA B2 Award in insurance marketing for Guardian's Children's Oral Health integrated campaign.
- Received a 2023 ANA B2 Award in account-based marketing.
- Accepted eight 2017 Stevie Awards for product and go-to-market innovation on behalf of Thomson Reuters.
- Received 2016 Stevie Awards for Female Executive of the Year and Maverick of the Year.
- Received Thomson Reuters Tax & Accounting's 2014 President's Award of Excellence for the Checkpoint Catalyst launch.
- Serves as vice chair of the Better Business Bureau Serving Metropolitan New York board.

## Latest updates

- **2026-10** — Scheduled to present 'Build the World, Not the Deck: Immersive Storytelling for Sales Enablement' at Content Marketing World in Denver.
- **2026-07** — Featured in a Guardian webinar on year-round benefits communications and member engagement.
- **2026** — Served as a judge for the 2026 ANA B2 Marketing Awards.
- **2025-05** — Began serving as vice chair of the Better Business Bureau Serving Metropolitan New York board.
- **2025-05** — Reported five Communicator Awards for Guardian B2B marketing campaigns and sales-enablement assets.
- **2025-04** — Received an ANA B2 Award in insurance marketing for Guardian's Children's Oral Health campaign.

## Links

- Website: https://www.guardianlife.com
- LinkedIn: https://www.linkedin.com/in/melissarothchild

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Profile page: https://yespress.io/melissa-rothchild
Published by YesPress — https://yespress.io
Last updated: 2026-08-14