# Melissa Haynes

> Melissa Haynes is the Chief Marketing Officer of Glik's, one of the oldest family-owned fashion retailers in the United States, founded in 1897. A digital commerce and merchandising leader who cut her teeth as a shoe buyer at Zappos and later ran merchandising at eBags, Shane Co. and Scrubs & Beyond, she now steers marketing and customer experience for the roughly 70-store Midwest chain. Her calling card is hyper-local: she believes Glik's wins by tailoring each store's assortment to the community around it, backed by modern unified-commerce technology.

- **Role:** Chief Marketing Officer at Glik's
- **Organizations:** Glik's, Scrubs & Beyond, eBags, Shane Co., Zappos
- **Nationality:** American
- **Education:** Bachelor of Science, Portland State University
- **Known for:** Leads marketing and customer experience for Glik's, one of the oldest family-owned retailers in the US (founded 1897), Championed a hyper-local, community-tailored merchandising and marketing strategy across roughly 70 stores, Drove Glik's expanded partnership with Aptos for unified commerce (ONE POS and OMS), modernizing omnichannel operations

## Career timeline

- **Early career** — Shoe Buyer at Zappos, working in online apparel and footwear
- **—** — Senior Manager of Merchandise, then Director of Merchandising at eBags
- **—** — Bridal & Product Development Buyer at Shane Co.
- **—** — Director of Digital Merchandising, then Senior VP of Digital Commerce at Scrubs & Beyond
- **Present** — Chief Marketing Officer at Glik's

## Achievements

- Leads marketing and customer experience for Glik's, one of the oldest family-owned retailers in the US (founded 1897)
- Championed a hyper-local, community-tailored merchandising and marketing strategy across roughly 70 stores
- Drove Glik's expanded partnership with Aptos for unified commerce (ONE POS and OMS), modernizing omnichannel operations
- Built a career across leading e-commerce names - Zappos, eBags - before bringing digital rigor to a heritage retailer

## Latest updates

- **2024** — Publicly highlighted Glik's store growth, including opening two new locations in a single week.
- **2024** — Represented Glik's in coverage of its expanded Aptos unified-commerce partnership (ONE POS and OMS).

## Links

- Website: https://gliks.com
- LinkedIn: https://www.linkedin.com/in/melissa-haynes-24418620/

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Profile page: https://yespress.io/melissa-haynes
Published by YesPress — https://yespress.io
Last updated: 2026-07-25