# Melissa Chang

> Melissa Chang co-founded Pure Incubation with Barry Harrigan in 2007 and led the portfolio that became DemandScience through a period of substantial revenue growth. She handed the CEO role to Peter Cannone in August 2020 and became board chair; a later DemandScience biography identifies her as founder and vice chair. She is currently listed as vice chair at Pure Incubation Ventures and a director at Pure Bayanihan, extending her company-building experience into investment and community livelihood work.

- **Role:** Vice Chair at Pure Incubation Ventures; Director at Pure Bayanihan
- **Organizations:** Pure Incubation Ventures, DemandScience, PureB2B, Pure Incubation Foundation, Pure Bayanihan, Ziff Davis, Connexus Media, IDG
- **Known for:** Led the portfolio through company-reported revenue growth of 842% between 2014 and 2019., Pure Incubation appeared on the Inc. 5000 in each year from 2014 through 2020, including No. 170 in 2014., Helped establish the Pure Incubation Foundation and serves as a Pure Bayanihan director.

## Career timeline

- **Before 2007** — Worked in publishing and held leadership roles at Ziff Davis, Connexus Media and IDG.
- **2007** — Co-founded Pure Incubation with Barry Harrigan.
- **2008** — Publicly discussed the discipline required to build businesses during an economic downturn.
- **2014** — Pure Incubation ranked No. 170 on the Inc. 5000.
- **2019** — Led a Women in B2B panel at B2B Marketing Exchange.
- **2020-01** — As PureB2B president and CEO, announced its move toward full-funnel demand generation.
- **2020-08** — Handed the DemandScience CEO role to Peter Cannone and became board chair.
- **2022** — Pure Incubation Foundation formation records named her president and director; Pure Bayanihan launched as its flagship initiative.

## Achievements

- Led the portfolio through company-reported revenue growth of 842% between 2014 and 2019.
- Pure Incubation appeared on the Inc. 5000 in each year from 2014 through 2020, including No. 170 in 2014.
- Helped establish the Pure Incubation Foundation and serves as a Pure Bayanihan director.

## Latest updates

- **2026-10** — Research-date verification: Pure Incubation Ventures lists Chang as Vice Chair and Pure Bayanihan lists her as a Director. These are current-page observations, not newly announced appointments.
- **2022-03** — Foundation formation documents named Chang president and director.
- **2020-08** — Announced her move from DemandScience CEO to board chair and published My Next Adventure.

## Links

- Website: https://pureincubation.com/
- LinkedIn: https://www.linkedin.com/in/melissa-chang-b008741
- Twitter/X: https://twitter.com/mchang16

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Profile page: https://yespress.io/melissa-chang
Published by YesPress — https://yespress.io
Last updated: 2026-10-15