# Melanie Johnston

> Melanie Johnston is a Toronto-based marketing executive whose career runs from TD Bank through senior leadership at DDB Canada and Forsman & Bodenfors to her current role as Chief Marketing Officer of The Princess Margaret Cancer Foundation. Her public work centers on brand clarity, creative culture and making complex institutional work understandable enough to inspire public participation.

- **Role:** Chief Marketing Officer at The Princess Margaret Cancer Foundation
- **Organizations:** The Princess Margaret Cancer Foundation, Forsman & Bodenfors Canada, DDB Canada, TD Bank
- **From:** Montreal, Canada
- **Education:** HBA in Economics, Western University, Omnicom University Advanced Management Program, Babson College - F.W. Olin Graduate School of Business
- **Known for:** Rose through multiple client-service and operating roles during a tenure of more than a decade at DDB Canada., Was promoted to President of DDB Canada Toronto in 2015 after contributing to the office's growth and the Volkswagen Canada account win., Served as Canadian CEO and Global Board Member of Forsman & Bodenfors from 2018 to 2022.

## Career timeline

- **1998-2000** — Worked as a marketing manager at TD Bank.
- **2001-2007** — Held account leadership roles at DDB Canada, including Account Director and VP, Business Unit Director.
- **2007-2010** — Served as SVP, Client Service Director at DDB Canada.
- **2010-2014** — Led DDB Toronto as SVP and Managing Director.
- **2015** — Promoted to President of DDB Canada Toronto, with responsibility for people development, creative product, revenue growth and office stewardship.
- **2018-2022** — Served as Canadian CEO and Global Board Member of Forsman & Bodenfors.
- **2019** — Led Forsman & Bodenfors Canada as its Toronto and Montreal offices became the first Canadian agencies to receive 3% Certification.
- **2022-present** — Chief Marketing Officer at The Princess Margaret Cancer Foundation.
- **2023-2025** — Co-chaired the foundation's Marketing Advisory committee, according to annual reports.

## Achievements

- Rose through multiple client-service and operating roles during a tenure of more than a decade at DDB Canada.
- Was promoted to President of DDB Canada Toronto in 2015 after contributing to the office's growth and the Volkswagen Canada account win.
- Served as Canadian CEO and Global Board Member of Forsman & Bodenfors from 2018 to 2022.
- Led Forsman & Bodenfors Canada when its Toronto and Montreal offices became the first Canadian agencies to receive 3% Certification in 2019.
- Was credited as Chief Marketing Officer on The Art of Conquering Cancer, a 2024 Titan Health Awards winner whose entry reported more than 50 million impressions in six weeks and a 300% year-over-year increase in online donations.
- Helped select Broken Heart Love Affair as the foundation's agency of record in 2023 to build brand awareness and donor acquisition.
- Co-chaired The Princess Margaret Cancer Foundation's Marketing Advisory committee in its 2024 and 2025 annual reports.

## Latest updates

- **2026-04** — Shared the return of the Carry The Fire podcast for a second season, hosted by Lisa LaFlamme.
- **2025-11** — Was publicly recognized as part of the foundation team following a C$50 million gift supporting an early-detection research initiative.
- **2025-05** — Commented on a new documentary-style Carry The Fire campaign for the foundation's Ride fundraising event.
- **2025-09** — Highlighted a foundation road-hockey fundraiser that reported C$3.2 million raised in one day and more than C$36 million since the event began.

## Links

- Website: https://thepmcf.ca
- LinkedIn: https://www.linkedin.com/in/melanie-johnston-b37aab4
- Twitter/X: https://twitter.com/thePMCF
- YouTube: https://www.youtube.com/thepmcf
- Instagram: https://www.instagram.com/thePMCF/
- Facebook: https://www.facebook.com/thePMCF

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Profile page: https://yespress.io/melanie-johnston
Published by YesPress — https://yespress.io
Last updated: 2026-08-24