# Melanie Allen

> Melanie Allen is the Senior Vice President and Chief Marketing Officer of Brooks Running, the Seattle-based, Berkshire Hathaway-owned performance running brand. A first-generation college graduate with a mechanical engineering degree from Michigan State University, she took an unusual route into marketing - from vehicle climate-control systems at Ford, to Pampers R&D and brand work over 14 years at Procter & Gamble, to coffee innovation at Starbucks, and finally to running shoes. Since joining Brooks in 2017 she has led the brand's global marketing, e-commerce, corporate responsibility and emerging business, helping steer the company through eight straight years of growth to roughly $1.3-1.4 billion in annual revenue and campaigns like the Cynthia Erivo 'Shine Under Pressure' partnership under the 'Let's Run There' platform.

- **Role:** Senior Vice President & Chief Marketing Officer at Brooks Running
- **Organizations:** Brooks Running, Starbucks, Procter & Gamble, Ford Motor Company, Michigan State University
- **Nationality:** American
- **Education:** B.S. Mechanical Engineering, Michigan State University
- **Known for:** Adweek 2022 CMO Award winner across all industries., Named to Campaign US CMO 50 (2025)., Led Brooks Running marketing through eight consecutive years of revenue growth to roughly $1.3-1.4 billion annually.

## Career timeline

- **1994** — Graduates from Michigan State University with a B.S. in Mechanical Engineering, the first in her family to attend college.
- **1990s** — Interns at Ford Motor Company's climate-control division, developing cabin temperature and air-quality systems.
- **1990s-2000s** — Spends roughly 14 years at Procter & Gamble, moving from manufacturing optimization to Pampers R&D and then into brand marketing.
- **2010-2017** — Joins Starbucks Coffee Company, rising to Vice President of Global Coffee Innovation and Vice President of Integrated Marketing.
- **2017** — Becomes Chief Marketing Officer of Brooks Running.
- **2022** — Named a 2022 CMO Award winner by Adweek across all industries.
- **2025** — Featured on Campaign US CMO 50; profiled by Michigan State University's Spartan Magazine.
- **2026** — Brooks expands her remit as SVP & CMO to shape global brand vision and take on more retail-experience responsibility.

## Achievements

- Adweek 2022 CMO Award winner across all industries.
- Named to Campaign US CMO 50 (2025).
- Led Brooks Running marketing through eight consecutive years of revenue growth to roughly $1.3-1.4 billion annually.
- Drove Brooks' international expansion in key markets including Germany and China.
- Launched the 'Let's Run There' global brand platform and the Cynthia Erivo 'Shine Under Pressure' campaign.
- First-generation college graduate who rose to a global C-suite marketing role.

## Latest updates

- **2026-03** — Brooks restructured its leadership and expanded Melanie Allen's remit as SVP & CMO to shape global brand vision and take on more retail-experience responsibility.
- **2025-08** — Profiled by Michigan State University's College of Engineering and Spartan Magazine as a featured alumna.

## Links

- Website: https://www.brooksrunning.com
- LinkedIn: https://www.linkedin.com/in/melanie-allen-9a44057/

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Profile page: https://yespress.io/melanie-allen
Published by YesPress — https://yespress.io
Last updated: 2026-07-25