# Melaleuca: The Wellness Company

> Melaleuca: The Wellness Company is a privately held maker of more than 400 wellness, personal-care, nutrition and household products, founded in 1985 by Frank VanderSloot and headquartered in Idaho Falls, Idaho. Rather than fighting for retail shelf space, it ships directly to roughly 2 million households across 20 countries through a referral model it calls Consumer Direct Marketing, and reports around $2 billion in annual revenue with one of the highest reorder rates in the consumer-products industry.

- **Founded:** 1985
- **Headquarters:** Idaho Falls, Idaho, United States
- **Founders:** Frank L. VanderSloot (Founder & Executive Chairman)
- **Team size:** ~9,600 employees globally (approximately 2,000 in Idaho Falls)
- **Products:** Home cleaning line (MelaPower, Sol-U-Guard Botanical, EcoSense), Peak Performance Nutrition Pack (Vitality for Life), Renew lotion & skin therapy, Sei Bella, FiberWise
- **Notable:** Grew from a handful of products in 1985 to more than 400 products shipped to ~2 million households in ~20 countries., Surpassed $1 billion in sales in 2011 and reached roughly $2 billion in annual revenue., Named one of Forbes' America's Best Midsize Employers four times.

## Products & services

- **Home cleaning line (MelaPower, Sol-U-Guard Botanical, EcoSense)** — Concentrated, plant-based household cleaning and laundry products marketed as safer and more sustainable than conventional retail alternatives.
- **Peak Performance Nutrition Pack (Vitality for Life)** — Flagship daily nutritional supplement pack the company says has been clinically studied for markers such as cholesterol, blood pressure and triglycerides.
- **Renew lotion & skin therapy** — Intensive skin-therapy lotion, one of the company's best-known personal-care products.
- **Sei Bella** — Skin care, hair care and cosmetics line aimed at women's beauty routines.
- **FiberWise** — Fiber supplement drink and bars within the nutrition range.
- **The Vitality Pack / supplements & nutrition** — Broad range of vitamins, minerals and nutrition products sold on monthly subscription.

## Achievements

- Grew from a handful of products in 1985 to more than 400 products shipped to ~2 million households in ~20 countries.
- Surpassed $1 billion in sales in 2011 and reached roughly $2 billion in annual revenue.
- Named one of Forbes' America's Best Midsize Employers four times.
- Named by USA Today as one of America's Most Trusted Brands / Best Stores following large-scale consumer surveys.
- Reports a monthly customer reorder rate above 96%, among the highest in consumer products.
- Founder Frank VanderSloot became Idaho's wealthiest person.

## Latest updates

- **2025** — USA Today recognized Melaleuca among America's Most Trusted Brands after surveying more than 24,000 consumers and analyzing over 360,000 brand reviews.
- **2022-05** — Frank VanderSloot appointed Jerry Felton as CEO after 37 years leading the company, moving to full-time Executive Chairman.
- **2023** — Named one of Forbes' America's Best Employers for a fourth time.

## Links

- Website: https://melaleuca.com
- LinkedIn: http://www.linkedin.com/company/melaleuca-the-wellness-company
- Twitter/X: https://twitter.com/melaleuca
- YouTube: https://www.youtube.com/user/melaleuca
- Instagram: https://www.instagram.com/melaleuca/
- Facebook: https://www.facebook.com/melaleuca/

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Published by YesPress — https://yespress.io
Last updated: 2026-08-14