# Mehdi Naourass

> Mehdi Naourass is the CEO of duPont REGISTRY Group and its digital arm Gear Digital, steering a nearly four-decade-old luxury automotive brand into an AI-driven era. He is also the founder and CEO of Webloo and LYSI, and previously engineered integration systems for Healthcare.gov as Director of Integration Services for the Affordable Care Act. His career runs an unusual arc, from federal healthcare data plumbing to selling supercars to high-net-worth buyers.

- **Role:** Chief Executive Officer at duPont REGISTRY Group / Gear Digital
- **Organizations:** duPont REGISTRY Group, Gear Digital (duPont REGISTRY Digital), Webloo, LYSI, The Levitate Group
- **Education:** Executive Masters in Leadership Coaching, Georgetown University, M.B.A. in Information Technology Project Management, Virginia International University, Bachelor's in Marketing / Marketing Management, American University
- **Known for:** Engineered integration systems for Healthcare.gov, the federal Affordable Care Act platform, as Director of Integration Services, Founded Webloo (2018) and grew it to 150+ completed projects worldwide, Founded LYSI (2015), an AI-powered personalization and marketing platform

## Career timeline

- **2010** — Program Manager at Blue Cross Blue Shield of Michigan (through 2012)
- **2012** — Director of Integration Services for the Affordable Care Act, U.S. Department of Health and Human Services; Solution Architect / Technology Director for the Healthcare.gov Data Service Hub (through 2015)
- **2015** — Founded and became CEO of LYSI, an AI-powered personalization and marketing platform
- **2018** — Founded and became CEO of Webloo, a digital innovation agency
- **2024** — Became CEO of duPont REGISTRY (October 1) and launched Gear Digital / duPont REGISTRY Digital (October 31), based in Miami

## Achievements

- Engineered integration systems for Healthcare.gov, the federal Affordable Care Act platform, as Director of Integration Services
- Founded Webloo (2018) and grew it to 150+ completed projects worldwide
- Founded LYSI (2015), an AI-powered personalization and marketing platform
- Appointed CEO of duPont REGISTRY Group, a nearly four-decade-old luxury automotive institution
- Launched Gear Digital, a luxury-focused digital marketing agency, in 2024
- Contributed to major enterprise platforms including DocuSign, Salesforce Commerce Cloud, and Atlassian Jira
- Speaker at the African Digital Summit 2024

## Latest updates

- **2024-10** — Appointed CEO of duPont REGISTRY (effective October 1, 2024)
- **2024-10** — Launched Gear Digital / duPont REGISTRY Digital, a luxury automotive and lifestyle marketing agency based in Miami

## Links

- Website: https://webloo.com
- LinkedIn: http://www.linkedin.com/in/mehdinaourass

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Profile page: https://yespress.io/mehdi-naourass
Published by YesPress — https://yespress.io
Last updated: 2026-07-01