# Meghann O'Hara Fraser

> Meghann O'Hara Fraser is a Toronto marketing executive and corporate director who moved from healthcare advertising and global brand consulting into sports marketing and financial services. As Chief Marketing Officer at Purpose Unlimited, she focuses on brand growth, market reach, customer acquisition, and measurable revenue impact; she also serves as an independent trustee of InterRent REIT, chairs its Sustainability Committee, and sits on its Nomination and Governance Committee.

- **Role:** Chief Marketing Officer at Purpose Unlimited
- **Organizations:** Purpose Unlimited, InterRent Real Estate Investment Trust, Maple Leaf Sports & Entertainment, Interbrand, CAMH Foundation, Institute of Communication Agencies
- **Education:** Bachelor of Science, Bishop's University, MBA, concentration in Marketing, Strategy and CSR, University of Cambridge, Queens' College
- **Known for:** Named one of three recipients of Interbrand's global John M. Smart Discovery Award in 2014., Credited as Director of Marketing on MLSE's Next Gen Games campaign in the Clio Awards archive., Contributed to Raptors 905 marketing during the period recognized by the NBA G League's 2019-20 Franchise of the Year award.

## Career timeline

- **Early career** — Began in advertising focused on healthcare, then moved into consumer marketing and brand strategy.
- **2014** — Received Interbrand's John M. Smart Discovery Award, one of three annual recipients across the firm's global workforce.
- **2016** — Published an Interbrand article examining how established financial institutions could respond to fintech growth.
- **2017** — Published an Interbrand article arguing for a clearer focus on what AI should accomplish.
- **2018-2024** — Held marketing leadership roles at Maple Leaf Sports & Entertainment, including responsibility for fan growth and omnichannel experiences across its sports portfolio.
- **2021** — Served as Director of Marketing while Raptors 905 was recognized as the NBA G League Franchise of the Year for the 2019-20 season.
- **2023** — Elected an independent trustee of InterRent REIT; later listed as Chair of its Sustainability Committee and a member of its Nomination and Governance Committee.
- **2024** — Joined Purpose Unlimited as Chief Marketing Officer.
- **2026** — Appeared in Purpose Unlimited's Purpose Effect leadership series discussing coaching culture, clarity, and growth through work.

## Achievements

- Named one of three recipients of Interbrand's global John M. Smart Discovery Award in 2014.
- Credited as Director of Marketing on MLSE's Next Gen Games campaign in the Clio Awards archive.
- Contributed to Raptors 905 marketing during the period recognized by the NBA G League's 2019-20 Franchise of the Year award.
- Elected an independent trustee of InterRent REIT in June 2023.
- Chairs InterRent REIT's Sustainability Committee and serves on its Nomination and Governance Committee.
- Served on the Effie Canada 2021 and 2023 marketing effectiveness juries.

## Latest updates

- **2026-06** — Moderated a discussion at Toronto's Employee Experience Summit on data, behavioral science, and the design of workplace experiences.
- **2026-05** — Appeared in episode three of The Purpose Effect, discussing continuous feedback, role agility, and development through day-to-day work.
- **2026-04** — Appeared in the first two episodes of The Purpose Effect, discussing Purpose's coaching culture, self-awareness, curiosity, and clarity in leadership.
- **2026-03** — Published commentary arguing that AI in marketing should improve attribution and efficacy rather than serve mainly as a cost-cutting tool.
- **2025** — Continued serving as an independent trustee of InterRent REIT, with committee responsibility for sustainability and nomination and governance.

## Links

- Website: https://www.purpose-unlimited.com/leadership/meghann-fraser
- LinkedIn: https://www.linkedin.com/in/meghannfraser

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Profile page: https://yespress.io/meghann-fraser
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Last updated: 2026-08-25