# Megan Goett

> Megan Goett is Senior Vice President and Chief Marketing Officer of Cboe Global Markets, where she leads global brand and marketing strategy. After beginning her career in investment banking, she discovered marketing while helping build a boutique firm's brand, then rose through digital and client-experience leadership roles at J.P. Morgan Asset Management and Morgan Stanley Investment Management. At Cboe, she has worked to turn a collection of well-known products into one coherent global brand, with education and customer usefulness at the center.

- **Role:** Senior Vice President, Chief Marketing Officer at Cboe Global Markets
- **Organizations:** Cboe Global Markets, Morgan Stanley Investment Management, J.P. Morgan Asset Management, The Wall Street Journal CMO Council
- **Education:** Master's degree (field not publicly specified), New York University
- **Known for:** Appointed Senior Vice President and Chief Marketing Officer of Cboe Global Markets in 2023., Promoted to Managing Director at Morgan Stanley in 2021., Led a global Morgan Stanley Investment Management team spanning digital product management, business intelligence, advertising, branding, marketing strategy, UX, and design.

## Career timeline

- **High school** — Held her first official job at The Gap, learning retail operations and customer accountability.
- **2001** — After an investment-bank headcount reduction, joined three managing partners at their new boutique firm and discovered an interest in branding, websites, creative strategy, and digital media.
- **2003-2006** — Completed a master's degree at New York University while working full time.
- **Before 2021** — Served as Executive Director, Global Head of Mobile and Sales Enablement at J.P. Morgan Asset Management.
- **2021** — Named a Managing Director at Morgan Stanley.
- **Before June 2023** — Led digital, direct-to-consumer channels, branding, and design at Morgan Stanley Investment Management.
- **2023** — Joined Cboe Global Markets as Senior Vice President and Chief Marketing Officer, responsible for global branding and marketing strategy.
- **2025** — Helped launch Cboe's global 'Life is Better With Options' campaign and an award-winning retail education activation at Robinhood's HOOD Summit.
- **2026** — Joined The Wall Street Journal CMO Council, moved to Cboe's Chicago office, and helped launch Cboe's multi-year live-market collaboration with CNBC.

## Achievements

- Appointed Senior Vice President and Chief Marketing Officer of Cboe Global Markets in 2023.
- Promoted to Managing Director at Morgan Stanley in 2021.
- Led a global Morgan Stanley Investment Management team spanning digital product management, business intelligence, advertising, branding, marketing strategy, UX, and design.
- Helped reposition Cboe from a house of brands toward a unified branded-house strategy using VIX and SPX as proof points.
- Client leader on Cboe's 'Life is Better With Options' campaign, which won the 2026 FCS Portfolio Awards Judges' Choice Award, Best in Show Consumer, and four Gold awards.
- Client team member for Cboe's HOOD Summit index-options activation, which won Bronze at the 2025 ANA B2 Awards and recorded an 81% attendee completion rate.
- Named to The Wall Street Journal CMO Council in 2026.
- Helped establish a multi-year collaboration bringing CNBC's daily live market coverage to Cboe's Chicago trading floor in 2026.

## Latest updates

- **2026-06** — Cboe and CNBC began daily live market coverage from a permanent set on Cboe's Chicago trading floor, a collaboration Goett helped bring to launch.
- **2026-05** — Goett described Cboe's move from a house of brands to a branded house and discussed a regulated, investor-focused approach to prediction-market products.
- **2026-05** — Cboe's 'Life is Better With Options' campaign won the FCS Portfolio Awards Judges' Choice Award, Best in Show Consumer, and four Gold awards.
- **2026-02** — Goett was listed as a member of The Wall Street Journal CMO Council.
- **2026-01** — After more than 25 years building her career in New York, Goett announced that she had moved to Cboe's Chicago office full time.
- **2025-09** — Cboe launched the global 'Life is Better With Options' advertising campaign focused on options awareness and education.

## Links

- Website: https://www.cboe.com/
- LinkedIn: https://www.linkedin.com/in/megan-goett-5831442

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Profile page: https://yespress.io/megan-goett
Published by YesPress — https://yespress.io
Last updated: 2026-08-14