# MediaAlpha

> MediaAlpha operates a U.S. insurance customer acquisition marketplace where carriers and agents buy clicks, calls, and leads from publishers and insurance websites. Real-time bidding, source-level reporting, and predictive models help buyers price prospects and help publishers earn revenue from their traffic. It reported $1.114 billion in 2025 revenue.

- **Founded:** 2011
- **Headquarters:** Los Angeles, United States
- **Founders:** Steve Yi (Co-Founder and CEO), Eugene Nonko (Co-Founder and Chief Architect; formerly CTO), Ambrose Wang (Co-Founder; historical marketing and user experience leadership)
- **Products:** MediaAlpha Exchange, Advertiser solutions, Publisher solutions, MediaAlpha for Agents, Private Marketplace
- **Notable:** Publicly launched the exchange in March 2014., Listed on the NYSE as MAX in October 2020., Reported $2.156 billion transaction value and $1.114 billion revenue for 2025.

## Products & services

- **MediaAlpha Exchange** — Real-time marketplace for insurance clicks, calls, and leads; publicly launched in March 2014 after an invitation-only phase.
- **Advertiser solutions** — Carrier acquisition tools with granular bidding, source reporting, predictive analytics, custom integrations, and managed support.
- **Publisher solutions** — Monetization of insurance shopping traffic through competing advertiser bids, traffic segmentation, and reporting.
- **MediaAlpha for Agents** — Lead buying and call connections for insurance agents, with budgets, targeting controls, and performance tools.
- **Private Marketplace** — Infrastructure for partners who contract directly, using MediaAlpha for tracking, optimization, analytics, and transaction processing.
- **Farmers Lead Marketplace** — Farmers agent lead marketplace operated by QuoteLab, LLC doing business as MediaAlpha; April 2026 terms describe bidding and managed services.

## Achievements

- Publicly launched the exchange in March 2014.
- Listed on the NYSE as MAX in October 2020.
- Reported $2.156 billion transaction value and $1.114 billion revenue for 2025.
- Reported $26.8 million net income and $113.7 million adjusted EBITDA (non-GAAP) for 2025.
- Q2 2026 revenue of $316.9 million was a company quarterly record.

## Latest updates

- **2026-10** — On October 14, scheduled Q3 2026 results for October 28, after market close; those results were not yet published as of this profile’s October 23 research date.
- **2026-10** — Tigran Sinanyan became CFO effective October 1, succeeding Pat Thompson, following the September 3 announcement.
- **2026-09** — Company said Q3 revenue, Contribution, and adjusted EBITDA were expected at or above the top end of prior guidance; this was guidance, not reported results.
- **2026-07** — Reported Q2 revenue of $316.9 million and net income of $41.8 million; health was expected to account for approximately 1% of Q3 revenue.
- **2026-02** — Reported fiscal 2025 results and expanded the share repurchase authorization to $100 million.

## Links

- Website: https://mediaalpha.com/
- LinkedIn: https://www.linkedin.com/company/mediaalpha/
- Twitter/X: https://twitter.com/mediaalpha
- Instagram: https://www.instagram.com/mediaalpha/
- Facebook: https://www.facebook.com/mediaalpha

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Profile page: https://yespress.io/mediaalpha
Published by YesPress — https://yespress.io
Last updated: 2026-10-23