# Media Minefield

> Media Minefield is a Minnetonka public relations and social media agency founded in 2010 by former television reporter Kristi Piehl. It sells retainer-based media relations, executive social media, reputation management and crisis communication to leaders and organizations across the United States, using trained journalists, a story-first messaging process and unusually explicit promises about results. Its other experiment is internal: a flexible four-day mindset designed to preserve output while giving agency employees more control over their time.

- **Founded:** 2010
- **Headquarters:** Minnetonka, United States
- **Founders:** Kristi Piehl (Founder and CEO)
- **Products:** Earned Media, Executive Social Media, Executive Reputation, Crisis Communication, Training
- **Notable:** Appeared on the Inc. 5000 in 2018, 2019 and 2021., Named an Inc. Best Workplace in 2024 and 2025., Won an Inc. Power Partner Award in 2023 and an Inc. Best in Business honor in 2024.

## Products & services

- **Earned Media** — Story development, media pitching, interview placement, press release support and customized interview coaching led by trained journalists.
- **Executive Social Media** — Strategy, account management, original content, thought leadership and training for executives and employee advocates.
- **Executive Reputation** — Audits and ongoing work across AI search, Google results, media coverage, LinkedIn and authoritative content to shape a leader's public record.
- **Crisis Communication** — Proactive crisis plans and simulations plus reactive messaging, spokesperson preparation, media handling and social response.
- **Training** — One-time or ongoing media, social media and crisis training for leaders and teams.

## Achievements

- Appeared on the Inc. 5000 in 2018, 2019 and 2021.
- Named an Inc. Best Workplace in 2024 and 2025.
- Won an Inc. Power Partner Award in 2023 and an Inc. Best in Business honor in 2024.
- Ranked on Fortune's Best Workplaces in Advertising & Marketing list in 2022 and 2023.
- Reports a 100% success rate in securing earned-media interviews for clients since 2010.
- Celebrated 15 years in business in 2025.

## Latest updates

- **2026-08** — The company website refreshed its positioning around PR, social media, executive reputation, AI visibility and crisis communication.
- **2026-01** — Kristi Piehl discussed the firm's newsroom-derived approach and future direction on the CEOs You Should Know podcast.
- **2025-12** — Media Minefield launched an AI-focused executive reputation service aimed at shaping how leaders appear in generative search.
- **2025** — The company marked its 15th anniversary and was named an Inc. Best Workplace for a second consecutive year.

## Links

- Website: https://www.media-minefield.com/
- LinkedIn: https://www.linkedin.com/company/media-minefield
- Twitter/X: https://x.com/mediaminefield
- YouTube: https://www.youtube.com/@MediaMinefield
- Instagram: https://www.instagram.com/mediaminefield/
- Facebook: https://www.facebook.com/MediaMinefield/
- TikTok: https://www.tiktok.com/@mediaminefield

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Profile page: https://yespress.io/media-minefield
Published by YesPress — https://yespress.io
Last updated: 2026-09-21