# Meaghan Moore

> Meaghan Moore is the Group Vice President of Global Partner Marketing at ServiceNow, where she leads a 50-person team responsible for partner acquisition, retention, and enablement across a global ecosystem pushing toward 10,000 partners. A decade-plus honoree on CRN's Top 100 Women in the Channel, she previously led a $6B partner ecosystem at SAP and held VP-level channel roles at HP. Known for marrying emotional storytelling with data-driven B2B strategy, Moore has transformed ServiceNow's partner marketing from a support function into a core growth engine, co-architecting go-to-market plans that place partners at the center rather than the fringe.

- **Role:** Group Vice President, Global Partner Marketing at ServiceNow
- **Organizations:** ServiceNow, SAP, Hewlett-Packard, Motorola, BakBone Software, Veritas, Quantum Corp, Pillar Data Systems, Sales Community Advisory Board
- **Nationality:** American
- **Education:** BA in International Business, minor in Japanese, University of Puget Sound, International Studies (Japanese Language, Economics, Politics), Konan University
- **Known for:** Named to CRN's Top 100 Women in the Channel for over a decade, Named to CRN's Women of the Channel list, Won Best Mentor Award at SAP in 2013

## Career timeline

- **Early career** — Sales and business development roles at Quantum Corp, Veritas, BakBone Software, and Pillar Data Systems
- **Mid-career** — Channel strategy and partner marketing roles at Motorola
- **2010s** — Vice President of Channel Strategy at Hewlett-Packard (HP)
- **2013** — Won Best Mentor Award at SAP
- **2010s-early 2020s** — Head of Global Partner Marketing and Mid Market at SAP, overseeing a $6B partner ecosystem
- **2023-04** — Joined ServiceNow as Vice President (later Group Vice President) of Global Partner Marketing
- **2024** — Featured on Channel Waves podcast discussing storytelling, automation, and generative AI in channel marketing
- **2025** — Appeared on Partnerships Unraveled, ZINFI podcast, and FOURCORTERS interview discussing scaling partner ecosystems
- **2025** — Nominated for Channel Focus Community Women's Leadership Council Award

## Achievements

- Named to CRN's Top 100 Women in the Channel for over a decade
- Named to CRN's Women of the Channel list
- Won Best Mentor Award at SAP in 2013
- Led $6B partner ecosystem at SAP
- Grew ServiceNow partner roster from 9 partners to nearly 3,000, with ambitions to reach 10,000
- Built and leads a 50-person global partner marketing team at ServiceNow
- Transformed ServiceNow's partner marketing from operational support to a core strategic function
- Advisory Board Member at Sales Community
- Nominated for Channel Focus Community Women's Leadership Council Award 2025

## Latest updates

- **2026-04** — Featured in FOURCORTERS interview on building a winning partner ecosystem at ServiceNow
- **2025-12** — Featured on ZINFI podcast discussing AI-driven partner marketing strategy
- **2025-11** — Appeared in CRNtv discussing how ServiceNow empowers partners to lead with AI expertise
- **2025-08** — Appeared on Partnerships Unraveled podcast discussing scaling across every route to market
- **2025-03** — Featured in 'On the Road' video discussing scaling partner ecosystem from 9 to nearly 3,000 partners
- **2025** — Nominated for Channel Focus Community Women's Leadership Council Award 2025

## Links

- Website: https://www.servicenow.com/blogs/author/meaghan-moore
- LinkedIn: https://www.linkedin.com/in/meaghansullivan-moore/

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Profile page: https://yespress.io/meaghan-moore
Published by YesPress — https://yespress.io
Last updated: 2026-05-31