# Meagen Eisenberg

> Meagen Eisenberg is the Chief Marketing Officer at Samsara (NYSE: IOT), the industrial IoT company redefining connected operations. A former IT engineer turned marketing powerhouse, she has led marketing at MongoDB (through its 2017 IPO), TripActions/Navan, Lacework, and DocuSign. With 30+ advisory roles and 18 successful exits including 3 IPOs and 15 M&A transactions, she is one of B2B tech's most decorated CMOs — blending engineering rigor, data obsession, and a fierce belief that writing is the most underrated skill in marketing.

- **Role:** CMO at Samsara
- **Organizations:** Samsara, Lacework, TripActions/Navan, MongoDB, DocuSign, ArcSight, TRIRIGA, Postini, IBM, Cisco Systems, Applied Materials, G2, WorkStep, Terminus, Operator Collective
- **Nationality:** American
- **Education:** B.S. in Management Information Systems, minor in Computer Science, California Polytechnic State University, San Luis Obispo (Cal Poly), Japanese Language Study (exchange program), Waseda University, Tokyo, Japan, MBA, Marketing & Strategy, Yale School of Management, Executive Education - Directors' Consortium, Stanford University Graduate School of Business
- **Known for:** Led marketing through MongoDB's 2017 IPO, 18 successful exits as advisor/board member: 3 IPOs, 15 M&A transactions, Grew MongoDB social following from under 100,000 to 575,000+ followers

## Career timeline

- **1999** — Joined Cisco Systems as IT Engineer in Manufacturing IT
- **2000** — Engineering roles at Applied Materials
- **2002** — Enrolled in Yale School of Management MBA program; pivoted career toward marketing
- **2004** — Joined IBM in Solutions/Product Marketing for Security & Compliance
- **2006** — Moved to Postini (acquired by Google) in security/compliance marketing
- **2007** — Director, Worldwide Programs & Events at TRIRIGA (acquired by IBM)
- **2009** — Director, Worldwide Demand Generation at ArcSight (HP Company)
- **2011** — Joined DocuSign as VP of Demand Generation / Customer Acquisition & Marketing
- **2015** — Joined MongoDB as CMO; scaled demand gen, grew social following from <100K to 575K+
- **2017** — Supported MongoDB's successful IPO (October 2017)
- **2019** — Joined TripActions (later Navan) as CMO; pivoted strategy during COVID-19 crisis
- **2022** — Joined Lacework as CMO (November); led GenAI hackathon for marketing team
- **2022** — Completed Stanford GSB Directors' Consortium executive education
- **2024** — Joined Samsara as CMO (August 28); reports to CEO Sanjit Biswas

## Achievements

- Led marketing through MongoDB's 2017 IPO
- 18 successful exits as advisor/board member: 3 IPOs, 15 M&A transactions
- Grew MongoDB social following from under 100,000 to 575,000+ followers
- Grew MongoDB World conference from <1,000 to 2,500+ attendees with 100,000+ online viewers
- Marketing sourced more than 60% of MongoDB revenue year after year
- During DocuSign tenure, grew user base from 13 million to 50 million, employees from 150 to 1,300+
- Pivoted TripActions' event-heavy marketing strategy within days of COVID-19 onset
- 30+ advisory roles over career
- Marketers that Matter award (2014)
- SuperNova Award in Matrix Commerce - Constellation Research (2012)
- Marketing Visionary Markie Award in marketing automation (2011)
- Top 50 Most Retweeted by Mid-Sized Marketers - AdWeek
- Top 25 B2B Marketing Influencers - InsideView
- Board member at G2, WorkStep, and Terminus
- Limited Partner at Operator Collective

## Latest updates

- **2024-08** — Joined Samsara (NYSE: IOT) as Chief Marketing Officer, reporting to CEO Sanjit Biswas
- **2025-01** — Published insights on Generative Engine Optimization (GEO) for B2B marketing, warning companies they can't afford to be late to GEO adoption
- **2025-01** — Cited as one of the GTM leaders to know by Operator Collective

## Links

- LinkedIn: https://www.linkedin.com/in/meageneisenberg
- Twitter/X: https://x.com/meisenberg
- Instagram: https://www.instagram.com/meisenberg/

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Profile page: https://yespress.io/meagen-eisenberg
Published by YesPress — https://yespress.io
Last updated: 2026-04-26