# McPherson Strategies

> McPherson Strategies is a New York-based, women-led B Corp that helps companies, foundations, nonprofits, and social enterprises turn social-impact ambitions into programs, partnerships, campaigns, and communications. Founded by Susan McPherson in 2013 as what she expected to be a temporary vehicle between jobs, the boutique consultancy now occupies the useful middle ground between management consulting and public relations: it helps decide what an organization should do, then helps the world understand and act on it.

- **Founded:** 2013
- **Headquarters:** New York, United States
- **Founders:** Susan McPherson (Founder and CEO)
- **Team size:** Small boutique agency; LinkedIn classifies the company in the 11-50 employee range.
- **Products:** Impact strategy, Impact communications, Rapid strategic engagements
- **Notable:** Certified as a B Corporation in October 2021; its current public B Impact score is 101.9, above the 80-point certification threshold., Named among New York’s top specialty PR agencies by Observer in 2016., Joined the UN Global Compact in August 2024.

## Products & services

- **Impact strategy** — Impact program design and management, campaigns, strategic partnerships, coalition-building, and employee engagement.
- **Impact communications** — Media relations, content strategy and production, events, social media, influencer engagement, executive thought leadership, and internal communications.
- **Rapid strategic engagements** — Focused, custom support for a specific social-impact or communications challenge.

## Achievements

- Certified as a B Corporation in October 2021; its current public B Impact score is 101.9, above the 80-point certification threshold.
- Named among New York’s top specialty PR agencies by Observer in 2016.
- Joined the UN Global Compact in August 2024.
- Helped Leadership Now Project secure more than 100 media mentions, features, and op-ed placements.
- Helped build and amplify Don’t Ban Equality, which attracted more than 330 business leaders and generated billions of media impressions.
- Supported the launch of Body Confident Sport, a free, evidence-based coaching tool from Nike and Dove.
- Founder Susan McPherson was named to the Forbes 50 Over 50 Impact list in 2021.

## Latest updates

- **2026-06** — Published the Civic Pulse edition of the McPherson Memo, examining screen fatigue, civic infrastructure, trust, and the desire for in-person connection.
- **2026-05** — Highlighted work around connection as a measurable business priority and promoted client activity involving the Families and Workers Fund and Alight.
- **2025-10** — Marked the firm’s twelfth anniversary.
- **2025-08** — Published an Ethical Storyteller edition arguing that corporate sustainability remained active despite political and market pressure.
- **2024-10** — Launched a redesigned website and refreshed logo for the firm’s eleventh anniversary.

## Links

- Website: https://www.mcpstrategies.com/
- LinkedIn: https://www.linkedin.com/company/mcphersonstrategies/
- Instagram: https://www.instagram.com/mcpstrategies/

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Profile page: https://yespress.io/mcpherson-strategies
Published by YesPress — https://yespress.io
Last updated: 2026-09-19