# McFadyen Digital

> McFadyen Digital is a global commerce consultancy and systems integrator helping manufacturers, distributors, retailers, and marketplace operators build and modernize complex digital commerce. Its work combines marketplace strategy, platform implementation, ERP/PIM/OMS integration, analytics, and AI readiness, with reusable accelerators for Adobe Commerce, BigCommerce, and commercetools.

- **Founded:** 1987
- **Headquarters:** Vienna, United States
- **Founders:** Tom McFadyen (Founder and CEO)
- **Products:** Marketplace strategy and enablement, B2B commerce modernization and integration, Marketplace Performance Management Dashboard, SmartLaunch for Adobe Commerce, SmartLaunch for BigCommerce B2B Edition
- **Notable:** Company reports 300+ clients served., Built ABB eMart in India using Magento Commerce and Mirakl with more than 6,000 products at launch., Delivered a Power BI marketplace analytics prototype for Bay Supply in six weeks, according to its case study.

## Products & services

- **Marketplace strategy and enablement** — Business-model design, platform selection, seller onboarding, catalog ingestion, commission management, order routing, and marketplace governance.
- **B2B commerce modernization and integration** — Commerce architecture, implementation, migration, and ERP, PIM, and OMS integration for complex catalogs and buying processes.
- **Marketplace Performance Management Dashboard** — Power BI-based marketplace reporting; the Bay Supply case study describes a working prototype delivered in six weeks.
- **SmartLaunch for Adobe Commerce** — Reusable storefront framework for Adobe Commerce as a Cloud Service using Edge Delivery.
- **SmartLaunch for BigCommerce B2B Edition** — Accelerator combining a commerce foundation with backend integration and buyer-experience customization.
- **SmartLaunch for commercetools** — Accelerator connecting commercetools to marketplace platforms.
- **AI and agentic commerce readiness** — Catalog enrichment, discoverability audits, AI implementation, and preparation of commerce data and interfaces for AI-assisted purchasing.
- **Marketplace Best Practices** — Tom McFadyen’s book on marketplace strategy, implementation, and operations, also used as the basis of a self-paced academy course.
- **AI Best Practices for Commerce** — Book discussed in May 2026 MDM coverage, narrowing 520 candidate AI use cases to 125.

## Achievements

- Company reports 300+ clients served.
- Built ABB eMart in India using Magento Commerce and Mirakl with more than 6,000 products at launch.
- Delivered a Power BI marketplace analytics prototype for Bay Supply in six weeks, according to its case study.
- Great Place To Work profile updated February 2025 reports 89% favorable workplace sentiment.
- Tom McFadyen was a Marketplace 50 honoree in 2023.

## Latest updates

- **2026-05** — Tom McFadyen discussed AI discoverability, commerce audits, and agentic purchasing on the sponsored MDM Amplify podcast; coverage also discussed AI Best Practices for Commerce.
- **2026-06** — A modernization offer document lists an eight-week standard Adobe migration and a 12-16-week expanded option, with pricing by inquiry.
- **2026-09** — A newly published case study describes a 2021-2025 office-services commerce program, reporting $100M+ in new GMV. The client is unnamed and results are company-reported.

## Links

- Website: https://mcfadyen.com/
- LinkedIn: https://www.linkedin.com/company/mcfadyendigital/
- Twitter/X: https://twitter.com/MCFADYENDIGITAL
- YouTube: https://www.youtube.com/@McFadyenDigital
- Facebook: https://www.facebook.com/McFadyenDigital

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Profile page: https://yespress.io/mcfadyen-digital
Published by YesPress — https://yespress.io
Last updated: 2026-10-23