# McCann Health

> McCann Health was McCann Worldgroup’s global healthcare-communications network, built to turn scientific and commercial complexity into advertising, medical education, market-access strategy and public-health behavior change. At its 2021 integration into IPG Health it counted more than 2,500 people in 60 offices across 20 countries. Its most revealing work was often low-tech: a vaccine record disguised as a familiar Afghan charm bracelet and a breast self-exam taught through bread-making. The legacy agencies now sit inside the health organization of Omnicom, which acquired IPG in November 2025.

- **Founded:** 1996
- **Headquarters:** New York, United States
- **Team size:** 2,500+ employees across 60 offices in 20 countries at the July 2021 IPG Health integration; a current standalone McCann Health headcount is not disclosed.
- **Products:** Healthcare advertising and promotion, Medical communications, Patient and professional engagement, Managed markets and market access, Global public-health communications
- **Notable:** Named Cannes Lions Health Network of the Year three times, including 2019., Won 12 Network of the Year titles across five major creative award shows by 2021., The Immunity Charm won the 2017 Cannes Lions Grand Prix for Good plus four Gold, four Silver and one Bronze at Lions Health.

## Products & services

- **Healthcare advertising and promotion** — Brand strategy, creative campaigns and multichannel communications for prescription, over-the-counter, wellness and life-sciences brands.
- **Medical communications** — Scientific strategy, evidence communication, medical education, publication support and communications for healthcare professionals.
- **Patient and professional engagement** — Programs designed for patients, caregivers, pharmacists and healthcare professionals across digital and physical channels.
- **Managed markets and market access** — Payer strategy, value stories, access communications, population-health initiatives, training and pull-through execution.
- **Global public-health communications** — Behavior-change and awareness work for governments, NGOs and health organizations, including vaccination and disease-prevention programs.
- **PaxPort, GEMSYS and AccessXPlorer** — Three McCann Health Managed Markets tools for mapping patient access barriers, locating payer influencers and training manufacturer teams.

## Achievements

- Named Cannes Lions Health Network of the Year three times, including 2019.
- Won 12 Network of the Year titles across five major creative award shows by 2021.
- The Immunity Charm won the 2017 Cannes Lions Grand Prix for Good plus four Gold, four Silver and one Bronze at Lions Health.
- The Immunity Charm received The One Show’s first Best of Discipline award in Health, Wellness & Pharma in 2018.
- Breath of Life won a 2019 Cannes Lions Pharma Grand Prix and attracted more than 10,000 WeChat users.
- The Bread Exam won the 2021 Cannes Lions PR Grand Prix and Direct Grand Prix, then 10 awards for McCann Health London at the 2022 New York Festivals Advertising Awards.
- McCann Health Managed Markets was named Agency of the Year at the 2020 Med Ad News Manny Awards.

## Latest updates

- **2024-05** — McCann Health Managed Markets launched PaxPort, GEMSYS and AccessXPlorer after reporting double-digit growth.
- **2025-06** — McCann Health Brazil remained active inside IPG Health, with the In Cell campaign recognized in 2025 Effie coverage.
- **2025-11** — Omnicom completed its acquisition of IPG; IPG became a wholly owned subsidiary and IPG Health moved into Omnicom’s health capability.
- **2026-04** — The former IPG Health umbrella was operating publicly as Omnicom Health while legacy agencies and specialties continued to be consolidated or renamed.

## Links

- Website: https://ipghealth.com
- LinkedIn: https://www.linkedin.com/company/mccannhealth
- Twitter/X: https://twitter.com/IPGHealth
- Facebook: https://facebook.com/ipghealth

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Profile page: https://yespress.io/mccann-health
Published by YesPress — https://yespress.io
Last updated: 2026-09-19