# MC1

> MC1 develops WinTheMarket, a modular enterprise SaaS platform for consumer packaged goods sales, merchandising, and distribution teams. Its mobile tools combine sales automation, shelf image recognition, trade marketing, and analytics, including on-device shelf analysis without internet access.

- **Founded:** 2003
- **Headquarters:** Miami, United States
- **Founders:** César Bertini (Co-founder; former CEO), Fábio Peixoto (Co-founder; COO and CTO as reported in 2017), Julio Fabio Chagas (Co-founder; Chief Product Officer as reported in 2017)
- **Products:** WinTheMarket (WTM), WTM Image Recognition / IRE, WTM3PS, WTM3TM, ChatCPG
- **Notable:** 2023 coverage reported six POI Best-in-Class distinctions across guided selling, predictive and prescriptive analytics, merchandising, omnichannel engagement, retail activity optimization, and advanced imaging., Acquired a majority stake in Landix in December 2020., 2021 coverage identified PepsiCo Latin America’s sales force as a WinTheMarket deployment.

## Products & services

- **WinTheMarket (WTM)** — Modular cloud platform connecting CPG sales, merchandising, retail execution, and delivery workflows; integrates with enterprise systems.
- **WTM Image Recognition / IRE** — On-device shelf image analysis for product presence, share of shelf, pricing, and compliance; operates offline and synchronizes when connectivity returns.
- **WTM3PS** — Third-generation mobile pre-sales assistant for field sales teams; Google Play records a June 18, 2026 update including MenuOCR integration.
- **WTM3TM** — Third-generation trade marketing application with Perfect Store functionality, store execution guidance, and field-team support.
- **ChatCPG** — Generative AI interface for interacting with retail data through text or voice and generating reports and dashboards.
- **Delivery and B2B self-service** — Delivery route and order tools, plus retailer access to promotions, catalogs, and ordering.
- **Implementation, training, and support** — Enterprise configuration, system integration, training and change management; a 2023 profile reports multinational support and a 20,000-person training rollout.

## Achievements

- 2023 coverage reported six POI Best-in-Class distinctions across guided selling, predictive and prescriptive analytics, merchandising, omnichannel engagement, retail activity optimization, and advanced imaging.
- Acquired a majority stake in Landix in December 2020.
- 2021 coverage identified PepsiCo Latin America’s sales force as a WinTheMarket deployment.
- The official website presents 2025 POI Best-in-Class recognition.

## Latest updates

- **2026-06** — WTM3PS Google Play listing records a June 18 update with general fixes and MenuOCR integration.
- **2026-04** — WTM3TM Google Play listing records an April 23 update with fixes and stability improvements.

## Links

- Website: https://mc1global.com/
- LinkedIn: https://www.linkedin.com/company/mc1/
- Twitter/X: https://twitter.com/Mc1_WTM
- Facebook: https://facebook.com/MC1-Win-The-Market-1101345443328020/

---

Profile page: https://yespress.io/mc1
Published by YesPress — https://yespress.io
Last updated: 2026-10-02