# Maya Shaposhnik Cadena

> Maya Shaposhnik Cadena is an American-Israeli entrepreneur and the founder and CEO of Vetted Pet Health, a Miami-based company that has moved from memberships to small clinics and now to a gamified consumer app. A former Israeli military infantry instructor, event-company founder, nonprofit fundraiser, and Chicago Booth MBA, she has made iteration the defining feature of both her career and her company.

- **Role:** Founder and CEO at Vetted Pet Health
- **Organizations:** Vetted Pet Health, International Events of the Year, Together Consulting, AIPAC, University of Chicago Booth School of Business, IDC Herzliya
- **Nationality:** American-Israeli
- **Education:** BA in Government, Diplomacy and Strategy, IDC Herzliya (now Reichman University), MBA, University of Chicago Booth School of Business
- **Known for:** Founded and sold International Events of the Year after five years., Cofounded and sold Together Consulting., Led Vetted to third place and the inaugural People's Choice Award in the 2021 Edward L. Kaplan New Venture Challenge, with $198,750 awarded to the team.

## Career timeline

- **Before 2010** — Served in the Israeli military as an infantry instructor.
- **2010** — Founded the event-planning company International Events of the Year in Israel.
- **2014** — Graduated from IDC Herzliya in Government, Diplomacy and Strategy.
- **2015** — Sold International Events of the Year after five years of growth; later cofounded and sold Together Consulting.
- **Before 2020** — Worked at AIPAC in major-gift fundraising, including as Northeast Director of the Sephardic Division.
- **2020** — Entered the full-time MBA program at Chicago Booth and began developing Vetted.
- **2021** — Cofounded Vetted Pet Health with Ashley Brooks; Vetted placed third and won the People's Choice Award in Booth's New Venture Challenge.
- **2022** — Vetted launched after a beta and reported a $1.5 million fundraising round.
- **2024** — Vetted opened small-format pet wellness clinics through a partnership with Destination Pet and reported $5 million raised to date.
- **2025** — Vetted shifted away from physical clinics, acquired Dogiz's proprietary technology assets and prepared a gamified U.S. app launch.
- **2025** — Cadena said Vetted had 100,000 users and set a goal of reaching 1 million.

## Achievements

- Founded and sold International Events of the Year after five years.
- Cofounded and sold Together Consulting.
- Led Vetted to third place and the inaugural People's Choice Award in the 2021 Edward L. Kaplan New Venture Challenge, with $198,750 awarded to the team.
- Raised approximately $5 million for Vetted by November 2024, according to CTech.
- Led Vetted's 2025 acquisition of Dogiz's proprietary technology assets.
- Graduated magna cum laude from IDC Herzliya and participated in the Argov Fellowship Program in Leadership and Diplomacy.

## Latest updates

- **2025-10** — Appeared on Lioness Conversations to discuss leadership, fundraising, pivots and Vetted's gamified model.
- **2025-07** — Announced Vetted's acquisition of Dogiz's proprietary technology assets and plans for a U.S. app launch.
- **2025-07** — Said Vetted had raised $500,000 toward a $2 million round and set a goal of growing from 100,000 to 1 million users.
- **2024-11** — Presented Vetted at Calcalist's Tech & Invest Miami conference; CTech reported $5 million raised to date.

## Links

- Website: https://vettedpethealth.com
- LinkedIn: https://www.linkedin.com/in/mayashaposhnikcadena

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Profile page: https://yespress.io/maya-cadena
Published by YesPress — https://yespress.io
Last updated: 2026-08-25