# Maxus Global

> Maxus was a WPP-owned global media agency within GroupM, offering media planning and buying, communications strategy, digital marketing, analytics and creative technology. Built into a global network in 2008 from existing local operations, it served large advertisers including BT, NBCUniversal and L’Oréal. Its global operations entered the 2017 merger with MEC that created Wavemaker; some teams moved to Essence.

- **Founded:** 2008
- **Headquarters:** New York, United States; London, United Kingdom (historical dual headquarters)
- **Products:** Media planning and buying, Digital marketing and measurement, Relationship Media, Metalworks, Gameday
- **Notable:** WPP reported over 1,000 people and 40 offices in 2009., Won BT’s £75 million media planning and buying account in 2010, excluding outdoor., Named Adweek Media Agency of the Year for 2011, as recorded in GroupM’s 2012 management announcement.

## Products & services

- **Media planning and buying** — Audience and channel strategy, media investment and execution across traditional and digital media.
- **Digital marketing and measurement** — Search, social, web analytics and campaign effectiveness work for advertisers.
- **Relationship Media** — A planning proposition joining consumer relationships, communications planning and data; described in the 2009 annual report.
- **Metalworks** — Creative technology R&D capability, operating from Asia, combining creative and technical skills.
- **Gameday** — Mobile browser application for live football events, with score predictions, quiz questions and prize points; introduced in Kuala Lumpur in September 2014.
- **Technology consulting** — Advice on selecting a client-specific advertising technology stack, including ad servers, demand-side platforms and data management platforms.

## Achievements

- WPP reported over 1,000 people and 40 offices in 2009.
- Won BT’s £75 million media planning and buying account in 2010, excluding outdoor.
- Named Adweek Media Agency of the Year for 2011, as recorded in GroupM’s 2012 management announcement.
- Maxus UK won Media Week Agency of the Year in 2014.

## Latest updates

- **2017-06** — GroupM announced the merger of the global Maxus and MEC operations, alongside expansion of Essence.
- **2017-09** — WPP named the combined agency Wavemaker, with local integration scheduled to finish by January 2018.
- **2017-09** — Essence announced that Maxus Korea’s 15-person team and clients would join it by year end.

## Links

- Website: http://www.maxusglobal.com
- LinkedIn: https://www.linkedin.com/company/maxus/
- Twitter/X: https://twitter.com/MaxusUSA
- Facebook: https://facebook.com/maxusglobalmedia

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Profile page: https://yespress.io/maxus-global
Published by YesPress — https://yespress.io
Last updated: 2026-10-23