# Maxime Dubois

> Maxime Dubois is the Montreal-based co-owner and co-CEO of Altitude Sports. He joined as marketing director in 2008, helped develop its online business with Alexandre Guimond, and acquired the company with him in 2011. His public work spans e-commerce operations, customer retention, financing and the retailer’s social and environmental commitments.

- **Role:** Co-owner and Co-CEO at Altitude Sports
- **Organizations:** Altitude Sports, The Last Hunt
- **Education:** HEC Montréal
- **Known for:** Co-acquired and expanded Altitude Sports from a 15-person business in 2011 to more than 130 employees by January 2018., Helped launch The Last Hunt in 2010., Led Altitude Sports alongside Alexandre Guimond through BDC Capital’s 2018 minority equity investment.

## Career timeline

- **2008** — Joined Altitude Sports as marketing director and worked with Alexandre Guimond on its online strategy.
- **2009** — The partners launched a new version of the Altitude Sports e-commerce website.
- **2010** — Dubois and Guimond launched The Last Hunt for past-season merchandise.
- **2011** — Acquired Altitude Sports with Guimond; the two employees became majority owners and co-CEOs.
- **2018** — BDC Capital became a minority shareholder in Altitude Sports.
- **2019** — Further BDC Capital financing supported the marketplace and Vallier projects.
- **2021** — Discussed a $2 hourly wage increase for customer service and distribution workers during holiday recruitment.
- **2024** — Altitude Sports achieved B Corp certification in July; Dubois and Guimond also signed the company’s inaugural impact-report letter.

## Achievements

- Co-acquired and expanded Altitude Sports from a 15-person business in 2011 to more than 130 employees by January 2018.
- Helped launch The Last Hunt in 2010.
- Led Altitude Sports alongside Alexandre Guimond through BDC Capital’s 2018 minority equity investment.
- Co-led the retailer when it attained B Corp certification in July 2024.

## Latest updates

- **2024-07** — Altitude Sports attained B Corp certification.
- **2025-03** — The fiscal year ending March 2025 impact report identifies Dubois as co-CEO, majority co-owner and a board member; it records a bonus structure introduced in 2024 linking part of annual bonuses to sustainability targets.

## Links

- LinkedIn: https://ca.linkedin.com/in/maximedubois

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Profile page: https://yespress.io/maxime-dubois
Published by YesPress — https://yespress.io
Last updated: 2026-10-20