# MAX.Live

> MAX.Live, operated by Music Audience Exchange, Inc., combines audience research, artist matching, campaign production and direct-to-fan tools to connect brands with music audiences. Its SET platform supports fan engagement online and at concerts, while brand partnerships span content, paid media and live activations.

- **Founded:** 2014
- **Headquarters:** Frisco, United States
- **Founders:** Nathan Hanks (Co-founder and CEO), Justin Mink (Co-founder), Ryan Whisenhunt (Co-founder), Carlos Diaz (Co-founder), George Howard (Co-founder; historically Head of Music)
- **Products:** Brand x Artist Partnerships, SET.Live, SET direct-to-fan tools, Artist Matching Engine, Wavelength by MAX
- **Notable:** MAX reports more than 7,000 artists using its technology., Its public partnership catalogue describes 500+ campaigns., Acquired My Artist Pages LLC (AMAP.to) in March 2023.

## Products & services

- **Brand x Artist Partnerships** — Audience matching, artist relationships, creative production, paid-media distribution and live activations for brand campaigns.
- **SET.Live** — Mobile participation at concerts, including opt-in contests, fan prizes and branded interactions. The 2022 funding announcement dates its launch to that year.
- **SET direct-to-fan tools** — Artist-facing tools for engaging fans and understanding audiences; MAX advertises free direct-to-fan tools on its artist-registration page.
- **Artist Matching Engine** — Technology that identifies artist audiences aligned with a brand’s target consumers.
- **Wavelength by MAX** — Consumer research connecting audience segmentation with music fandom; its 2026 Gen Z report draws on more than 14,000 U.S. respondents.

## Achievements

- MAX reports more than 7,000 artists using its technology.
- Its public partnership catalogue describes 500+ campaigns.
- Acquired My Artist Pages LLC (AMAP.to) in March 2023.
- Published Wavelength consumer research based on more than 14,000 U.S. respondents in 2026.

## Latest updates

- **2026-08** — Released The Practical Radicals, a Wavelength report separating Gen Z life-stage patterns from generational differences.
- **2026-09** — Published a Marcey Yates x McDonald’s campaign announcement for the Red Bull Dragonberry Energizer.
- **2026-09** — Published a Blackberry Smoke x NHTSA motorcycle-safety campaign announcement.

## Links

- Website: https://www.max.live/
- LinkedIn: https://www.linkedin.com/company/music-audience-exchange
- Twitter/X: https://twitter.com/musicaudex/
- YouTube: https://www.youtube.com/channel/UCTo-wL_wpnwb8HV5GzW9-YA
- Instagram: https://www.instagram.com/musicaudienceexchange/
- Facebook: https://www.facebook.com/musicaudienceexchange/

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Profile page: https://yespress.io/max-live
Published by YesPress — https://yespress.io
Last updated: 2026-10-03