# Max Altschuler

> Max Altschuler is a serial entrepreneur, venture capitalist, and author who built Sales Hacker from a 4-person meetup into a 170,000-subscriber media company, sold it to Outreach, re-bought it back, and then accidentally founded GTMfund - a $76M operator-led VC firm. He wrote three books (including the Wiley bestseller 'Hacking Sales'), invested early in Outreach and Gong, and is now one of the most influential voices in go-to-market strategy and B2B sales.

- **Role:** General Partner at GTMfund
- **Organizations:** GTMfund, GTMnow, Operator.ai
- **From:** Long Island, New York, USA
- **Nationality:** American
- **Education:** Bachelor of Interdisciplinary Studies, Entrepreneurship, Arizona State University
- **Known for:** Built Sales Hacker from a 4-person meetup to 170,000+ subscribers as a bootstrapped media company, Sold Sales Hacker to Outreach, then re-acquired it to protect the community, Early angel investor in Outreach ($20k at $3.5M valuation - reached $4.4B at Series H) and Gong (unicorn)

## Career timeline

- **2009** — Graduated ASU; launched (unfunded) campus bike-sharing program; moved to Costa Rica and Nicaragua to run a social media company remotely
- **2011** — Joined Udemy as one of the first business hires; built sales/supply-side operations from scratch using virtual assistants and web scrapers
- **2012** — Joined AttorneyFee (later acquired by LegalZoom); co-founded PushupCharity raising ~$30k for local charities
- **2013** — Founded Sales Hacker; first conference drew 300 attendees, grossing more than his annual Udemy salary in six weeks
- **2015** — Began angel investing; wrote $20k check into Outreach at $3.5M valuation; also invested in Gong, Carbon Health, and others
- **2017** — Co-founded Sutra Coffee, a healthy caffeine alternative side project
- **2018** — Sales Hacker acquired by Outreach.io; joined Outreach as VP of Marketing; named LinkedIn Top Voice in Sales
- **2019** — Co-authored 'Sales Engagement' (Wiley) with Manny Medina and Mark Kosoglow; published 'Career Hacking for Millennials'
- **2021** — Left Outreach; 'accidentally' founded GTMfund by emailing GTM leaders; raised Fund I of $22-23.5M from ~100 operator LPs
- **2023** — Re-purchased Sales Hacker from Outreach; rebranded as GTMnow; launched GTMnow Newsletter and Podcast
- **2024** — GTMfund incubated Operator.ai ($3.6M seed); GTMfund Fund II closes oversubscribed at $54M with institutional LPs including Bain Capital Ventures
- **2025** — TechCrunch feature: 'How Max Altschuler accidentally founded a VC firm that just raised another $54M'; actively deploying Fund II into ~40 early-stage B2B SaaS companies

## Achievements

- Built Sales Hacker from a 4-person meetup to 170,000+ subscribers as a bootstrapped media company
- Sold Sales Hacker to Outreach, then re-acquired it to protect the community
- Early angel investor in Outreach ($20k at $3.5M valuation - reached $4.4B at Series H) and Gong (unicorn)
- Helped Outreach 10x revenue as VP of Marketing contributing to 9x valuation increase
- Published three books with Wiley, including 'Hacking Sales' and 'Sales Engagement'
- Raised $76M+ across two VC funds (GTMfund) with 300+ operator LPs and institutional investors including Bain Capital Ventures
- LinkedIn Top Voice 2018 in Sales
- Built GTMnow Newsletter to 50,000-58,000+ subscribers
- Self-made millionaire before age 30
- Featured in Forbes, Harvard Business Review, MIT Sloan Review, Inc., Time, and Nasdaq

## Latest updates

- **2025-02** — TechCrunch featured GTMfund's oversubscribed $54M Fund II close with institutional LPs including Bain Capital Ventures, HarbourVest, and Inovia Capital
- **2024-12** — GTMfund incubated Operator.ai, a $3.6M seed-funded sales tech startup co-founded with Mark Kosoglow (former Outreach SVP)
- **2024-01** — GTMnow Newsletter grew to 50,000-58,000+ subscribers; GTMnow Podcast launched (formerly Sales Hacker Podcast)
- **2023-06** — Re-acquired Sales Hacker from Outreach and rebranded as GTMnow to preserve the community's legacy

## Links

- Website: https://maxalts.com/
- LinkedIn: https://www.linkedin.com/in/maxaltschuler
- Twitter/X: https://x.com/hackitmax
- Instagram: https://www.instagram.com/hackitmax/

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Profile page: https://yespress.io/max-altschuler
Published by YesPress — https://yespress.io
Last updated: 2026-04-26