# Mavrck

> Mavrck was a Boston-founded influencer marketing software company that helped brands find creators and customer advocates, run campaigns, manage content and payments, and measure results. Founded as Splashscore in 2014, it acquired Later in 2022; the combined company adopted the Later name in 2024, and Mavrck’s core platform continues as Later Influence.

- **Founded:** 2014
- **Headquarters:** Boston, United States
- **Founders:** Lyle Stevens (Co-founder and former CEO; now Later chief strategy officer), Sean Naegeli (Co-founder), Chris Wolfel (Co-founder)
- **Products:** Splashscore, Mavrck influencer marketing platform, Later Influence, Later Social and Link in Bio
- **Notable:** Raised a $120 million growth investment led by Summit Partners in 2021., Acquired Later in 2022 and combined influencer marketing with social publishing and Link in Bio., Totino’s case study reports 11.7 million impressions from nine TikTok videos made by seven creators.

## Products & services

- **Splashscore** — Original Facebook-based rewards concept for everyday users that preceded Mavrck.
- **Mavrck influencer marketing platform** — Creator discovery, campaign workflow, content review, relationship management, incentives and reporting for brands.
- **Later Influence** — Mavrck’s influencer platform under the Later brand, with campaign, ambassador, content, review, affiliate and analytics tools.
- **Later Social and Link in Bio** — Social publishing and link tools that joined the group when Mavrck acquired Later.

## Achievements

- Raised a $120 million growth investment led by Summit Partners in 2021.
- Acquired Later in 2022 and combined influencer marketing with social publishing and Link in Bio.
- Totino’s case study reports 11.7 million impressions from nine TikTok videos made by seven creators.
- Clif Bar case study reports 2,591 hours and $265,000 in content savings across its programs.
- Kraft case study reports a 40-point lift in brand favorability and a 15-point lift in purchase intent for its measured campaign.

## Latest updates

- **2024-01** — Mavrck and Later adopted one Later brand; the influencer product became Later Influence.
- **2024-10** — New Later Influence campaigns began moving creator applications into Later Social accounts.
- **2025-01** — Later acquired Mavely, adding affiliate commerce capabilities.
- **2026-09** — Later’s current product pages present EdgeAI creator discovery, incentive guidance and unified campaign reporting.

## Links

- Website: https://later.com/
- LinkedIn: https://www.linkedin.com/company/mavrck/
- YouTube: https://www.youtube.com/latermedia/
- Instagram: https://www.instagram.com/latermedia/
- Facebook: https://www.facebook.com/latermedia/
- TikTok: https://www.tiktok.com/@later.com/

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Profile page: https://yespress.io/mavrck
Published by YesPress — https://yespress.io
Last updated: 2026-09-29