# Maverik, Inc.

> Maverik is a privately held convenience retailer that combines fuel, fresh-made BonFire food, drinks, snacks, loyalty rewards and mobile payment with a distinctive outdoor-adventure identity. Founded from a two-pump station in Afton, Wyoming, in 1928, the Salt Lake City-based company now operates 818 locations across 20 states, employs nearly 16,000 people and is integrating the footprint it gained through the 2023 acquisition of Kum & Go.

- **Founded:** 1928
- **Headquarters:** Salt Lake City, United States
- **Founders:** Reuel T. Call (Founder)
- **Team size:** Nearly 16,000 team members as reported for 2025.
- **Products:** Fuel retail, Convenience retail, BonFire food, Adventure Club, Nitro
- **Notable:** Grew from a two-pump Wyoming station into an 818-location network across 20 states by 2025., Completed the acquisition of more than 400-store Kum & Go in August 2023, roughly doubling the combined footprint at the time., Completed more than 180 Kum & Go-to-Maverik rebrands by April 2025.

## Products & services

- **Fuel retail** — Consumer gasoline and diesel sold through Maverik forecourts, with fuel pricing, store finding and eligible discounts connected to the mobile app and loyalty programs.
- **Convenience retail** — Drinks, snacks, groceries, age-restricted products where permitted, travel essentials and other quick-trip merchandise.
- **BonFire food** — Fresh-prepared burritos, sandwiches, pizza, baked goods and other grab-and-go food made in stores, alongside coffee blends and fountain drinks.
- **Adventure Club** — A free loyalty program with Trail Points, digital Punch-It cards, member pricing, freebies and tailored offers.
- **Nitro** — A bank-linked payment and loyalty upgrade offering per-gallon savings, mobile payment and boosted in-store rewards.
- **Maverik Rewards app** — A mobile hub for payment, rewards, offers, account management, store discovery and fuel-price lookup; a redesigned version launched in 2025.
- **Fleet** — Fuel-management and payment options for professional and fleet customers.
- **Maverik Gear** — Direct-to-consumer branded apparel and merchandise sold online.

## Achievements

- Grew from a two-pump Wyoming station into an 818-location network across 20 states by 2025.
- Completed the acquisition of more than 400-store Kum & Go in August 2023, roughly doubling the combined footprint at the time.
- Completed more than 180 Kum & Go-to-Maverik rebrands by April 2025.
- Entered Kansas with two Garden City stores in 2025, expanding the combined operating footprint to 21 states at that point.
- Earned 2025 USA Today 10Best nominations for Best Gas Station Brand and Best Gas Station for Food.
- Reported more than 20 million meals supported through its Feeding America partnership in 2025.
- Committed $20 million through Podium34 to support Utah's 2034 Olympic and Paralympic Winter Games and community legacy work.

## Latest updates

- **2026-06** — Maverik announced a $250,000 donation to Warrior Rising tied to veteran entrepreneurship and America's 250th anniversary.
- **2026-05** — The company announced a limited-time increase in Nitro fuel savings to 15 cents or more per gallon for eligible customers.
- **2025-06** — Maverik and Rockstar Energy Drink offered rewards members a Summer Solstice promotion.
- **2025-05** — Maverik marked more than 25 completed Northwest Arkansas rebrands with a Springdale opening and a $25,000 food-bank donation.
- **2025-04** — Two Garden City stores brought Maverik into Kansas, while cumulative Kum & Go rebrands surpassed 180.
- **2025-03** — Maverik launched a redesigned Rewards app with improved accessibility, performance, store mapping and Nitro Mobile Pay access.

## Links

- Website: https://www.maverik.com/
- LinkedIn: https://www.linkedin.com/company/maverik-inc
- Twitter/X: https://twitter.com/Maverik
- YouTube: https://www.youtube.com/user/maverikadventure
- Instagram: https://www.instagram.com/maverikadventure/
- Facebook: https://www.facebook.com/maverikadventure

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Profile page: https://yespress.io/maverik-inc
Published by YesPress — https://yespress.io
Last updated: 2026-08-13