# Maverick

> Maverick is a San Francisco AI startup that generates personalized videos at scale for ecommerce brands. A merchant records one short base video, and Maverick's generative AI clones the voice and reshapes it to greet each customer by name across email flows - welcome, post-purchase, abandoned cart and more. The platform layers on inbox-placement optimization and automatic subject-line A/B testing, and plugs natively into Klaviyo. Founded in 2021 by Eitan Winer and Debarshi Chaudhuri, Maverick sells the idea that online shopping should feel a little more like being recognized by name at your neighborhood store.

- **Founded:** 2021
- **Headquarters:** San Francisco, California, United States
- **Founders:** Eitan Winer (Co-Founder & CEO), Debarshi Chaudhuri (Co-Founder & CTO)
- **Team size:** ~47 employees (per Apollo data; company describes a lean team of engineers and entrepreneurs from Stanford and MIT)
- **Products:** AI Personalized Videos, Inbox Placement Optimizer, Content Optimizer, Branded Video Landing Pages
- **Notable:** Cited campaign results of +49% click rate and +65% placed-order rate on personalized video campaigns, Reported a +19% email revenue lift for D2C brand NuStrips, Raised $4.1M total across seed rounds from Global Founders Capital, Hack VC and Signia Venture Partners

## Products & services

- **AI Personalized Videos** — A merchant records one short base video; Maverick's generative AI clones the voice and personalizes the video for each customer - addressing them by name across welcome, post-purchase, abandoned-cart, newsletter and lifecycle emails.
- **Inbox Placement Optimizer** — Automatically optimizes email deliverability so campaigns land in the Primary inbox instead of the Promotions tab.
- **Content Optimizer** — Auto-generates and A/B tests subject lines and preview text in the brand's voice to lift open and click-through rates.
- **Branded Video Landing Pages** — Hosts each personalized video on a custom branded landing page, with white-glove setup, video processing and email delivery from the brand's own domain.

## Achievements

- Cited campaign results of +49% click rate and +65% placed-order rate on personalized video campaigns
- Reported a +19% email revenue lift for D2C brand NuStrips
- Raised $4.1M total across seed rounds from Global Founders Capital, Hack VC and Signia Venture Partners
- Adopted by recognizable D2C brands including Dr. Squatch, Ruggable and ThirdLove

## Latest updates

- **2024-05** — Closed an additional ~$1.4M seed-stage raise, bringing total funding to roughly $4.1M.
- **2024-07** — Company highlighted founder Eitan Winer in a LinkedIn feature; continued expansion of Klaviyo-integrated personalized video product.

## Links

- Website: https://www.trymaverick.com
- LinkedIn: https://www.linkedin.com/company/trymaverick
- Twitter/X: https://twitter.com/trymaverick
- YouTube: https://www.youtube.com/watch?v=cCQbXrjB4CY

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Profile page: https://yespress.io/maverick
Published by YesPress — https://yespress.io
Last updated: 2026-08-03