# Maui Nui Venison

> Maui Nui Venison is a vertically integrated conservation and food company that surveys, harvests, processes, and sells Maui's invasive axis deer as premium venison. Its direct-to-consumer memberships, butcher cuts, snacks, supplements, wholesale relationships, and Holo 'Ai food-sharing program turn necessary population management into revenue and local nutrition - with the unusual long-term goal of needing to harvest less as ecological balance returns.

- **Founded:** 2015
- **Headquarters:** Kula, United States
- **Founders:** Jake Muise (CEO and Co-Founder), Ku'ulani Muise (Brand Director and Co-Founder)
- **Team size:** 38 full-time on-island positions reported for 2025; LinkedIn lists 11-50 employees.
- **Products:** Fresh venison cuts, Venison snack sticks and sausage, 'Ohana Reserve membership, Holo 'Ai food-sharing, Patagonia Provisions smoked venison links
- **Notable:** Developed a USDA-compliant mobile field-harvest system for free-ranging axis deer using thermal optics, specialized vehicles, software, and on-site inspection., Named one of Fast Company's 10 most innovative agriculture companies of 2023., Named a Food & Wine Game Changer in 2023.

## Products & services

- **Fresh venison cuts** — Ground venison, medallions, tenderloin, rib chops, strip loin, stew cuts, osso bucco, organs, and rotating whole-animal cuts sold online and through member access.
- **Venison snack sticks and sausage** — Shelf-stable Original, Peppered, Spicy, and seasonal sausage products for direct purchase and subscription.
- **'Ohana Reserve membership** — Recurring boxes with priority access, member pricing, customization, and early access to limited fresh inventory.
- **Holo 'Ai food-sharing** — Free and subsidized venison distributed through community freezers, food banks, and local partners; it began during the COVID-19 disruption and later expanded.
- **Patagonia Provisions smoked venison links** — Co-branded retail links sourced from Maui Nui's wild-harvested axis deer.
- **Organ Blend supplements** — Capsules and organ-forward products that use nutrient-rich parts of the animal and extend whole-animal utilization.
- **Kettle & Fire venison bone broth** — A co-developed shelf-stable broth that creates a consumer product from wild venison bones.
- **Aged venison and Always Summer Sausage** — The company's first commercially aged wild-harvested venison and a new sausage format.
- **Population surveys and management** — Thermal-drone surveys, population modeling, and field harvest operations for participating Maui landowners.

## Achievements

- Developed a USDA-compliant mobile field-harvest system for free-ranging axis deer using thermal optics, specialized vehicles, software, and on-site inspection.
- Named one of Fast Company's 10 most innovative agriculture companies of 2023.
- Named a Food & Wine Game Changer in 2023.
- Harvested and processed 15,514 deer into 459,120 pounds of food in 2025.
- Documented the first measurable population reduction in the areas it manages after more than 18 years of work and observation, reported in 2025.
- Shared 49,583 pounds of venison, equivalent to 198,332 meals, through Holo 'Ai in 2025.
- Reported more than 905,692 meals shared to date on its Holo 'Ai page in 2026.
- Harvested 100 deer in one night after the 2023 Lahaina fires, providing 3,500 pounds of ground venison for 14,000 bowls of chili.
- Built a full-time thermal survey team and reported population-model accuracy within 3%-4% in 2024.
- Maintained 38 full-time, on-island positions in 2025.

## Latest updates

- **2026-08** — A Guardian field report documented current nightly operations, typical harvests of 40-55 deer, USDA oversight, private-ranch management targets, and continued free Holo 'Ai distribution.
- **2026-06** — Maui Nui opened its Maka Luhi invitation to one customer and guest, extending a working harvest experience previously reserved for known mission partners.
- **2026-01** — The 2025 annual report recorded 15,514 deer, 459,120 pounds of food, 34,240 off-road miles, 212,500 surveyed acres, and the first measurable deer decline in managed areas.
- **2025-05** — Momentous launched a Passion Orange Guava Fuel partnership pledging $10 per purchase to Holo 'Ai, with a stated goal of $200,000.
- **2025-03** — Kettle & Fire's Maui Nui venison bone broth moved into Whole Foods after an online launch.
- **2025-01** — Maui Nui and Kettle & Fire announced a co-developed wild-harvested venison bone broth.
- **2024-12** — The company reported 15,788 deer transformed into 670,990 pounds of food and more than 15,000 members during 2024.

## Links

- Website: https://mauinuivenison.com
- LinkedIn: https://www.linkedin.com/company/maui-nui-venison
- YouTube: https://youtu.be/pTokT-E60NM
- Instagram: https://www.instagram.com/mauinuivenison
- Facebook: https://www.facebook.com/mauinuivenison

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Profile page: https://yespress.io/maui-nui-venison
Published by YesPress — https://yespress.io
Last updated: 2026-08-20