# Matyas Gabor

> Matyas Gabor is a Montreal-based marketing and digital-transformation executive who serves as CMO of GardaWorld. His career has moved from early web marketing and production through leadership roles at w.illi.am, BBDO Montreal, Deloitte Digital, BRP, and Cook it. Across those chapters, his recurring project has been to connect brand, technology, customer experience, and operating performance. At GardaWorld, he is applying that approach to a global B2B security organization, where recent work includes two Gold awards at the 2026 ANA B2 Awards.

- **Role:** Chief Marketing Officer at GardaWorld
- **Organizations:** GardaWorld, MGS, Cook it, BRP, Deloitte Digital, BBDO Montreal, w.illi.am, Valtech Canada, Société des arts technologiques, Ballets Jazz Montréal
- **Education:** B.Sc. in marketing and information technologies, HEC Montréal, International Marketing, Collège LaSalle
- **Known for:** Founded BRP's Digital Factory, bringing technology, data, digital experience, e-commerce, and connectivity work into an internal group., BRP GO! received the 2021 Webby People's Voice Award in Apps and Software, Connected Products & Wearables., The Zeste iPhone app developed by w.illi.am received a 2012 Mobiz Ingenio award; his LinkedIn profile reports more than 38,000 downloads and 1.5 million page views in its first six months.

## Career timeline

- **1993-1997** — Worked as an assistant at TypoGabor, learning typography, photocomposition, desktop publishing, graphics, and multimedia.
- **1999** — Worked in e-marketing and online media placement at OBJECTIVEnet.
- **2002-2008** — Held roles spanning recruitment, animation production, business development, economic development, interactive production, and marketing leadership in Montreal.
- **2007-2008** — Served as marketing director at the Société des arts technologiques.
- **2008-2014** — Helped build w.illi.am, later Valtech Canada, as partner and vice-president of consulting and digital marketing.
- **2015** — Led BBDO Montreal as managing director and chief of digital innovation.
- **2016-2018** — Co-founded and led Deloitte Digital's Montreal agency operation.
- **2018-2022** — Served as vice-president of digital consumer experience at BRP and founded its Digital Factory.
- **2022-2024** — Joined Cook it as CMO to support growth, new-market expansion, and a strategic relaunch.
- **2024** — Joined GardaWorld after six months advising its leadership on marketing and growth strategy.
- **2026** — GardaWorld's global marketing team won two Gold ANA B2 Awards for The Ambassador Era: The Badge We Share and Crisis24 AiiA powered by Palantir.

## Achievements

- Founded BRP's Digital Factory, bringing technology, data, digital experience, e-commerce, and connectivity work into an internal group.
- BRP GO! received the 2021 Webby People's Voice Award in Apps and Software, Connected Products & Wearables.
- The Zeste iPhone app developed by w.illi.am received a 2012 Mobiz Ingenio award; his LinkedIn profile reports more than 38,000 downloads and 1.5 million page views in its first six months.
- Co-founded and led Deloitte Digital's Montreal agency operation.
- Served nine years, from 2016 through 2024, on the board of Ballets Jazz Montréal.
- GardaWorld businesses won two Gold awards at the 2026 ANA B2 Awards for a corporate identity program and a product launch.

## Latest updates

- **2026-06** — GardaWorld's global businesses received two Gold ANA B2 Awards for The Ambassador Era: The Badge We Share and Crisis24 AiiA powered by Palantir.
- **2026-05** — He described an expansion of GardaWorld's global marketing Growth Engine and recruitment for social media, email marketing, and growth marketing roles.
- **2026-04** — He shared a practical AI agenda after GardaWorld's cross-regional AI Summit, emphasizing use cases embedded in daily workflows and measured by performance.

## Links

- Website: https://www.mgsimpact.com/
- LinkedIn: https://www.linkedin.com/in/matyasgabor/

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Profile page: https://yespress.io/matyas-gabor
Published by YesPress — https://yespress.io
Last updated: 2026-08-24