# Matthieu Rouif

> Matthieu Rouif is the French cofounder and CEO of Photoroom, a Paris-based AI image-editing company focused on commerce. A Polytechnique and Stanford graduate, he built mobile apps and cofounded HeyCrowd before leading product at Replay and working at GoPro. He cofounded Photoroom with Eliot Andres in 2019, turning a frustration with manual photo editing into tools for sellers, brands and marketplaces.

- **Role:** Co-founder and CEO at Photoroom
- **Organizations:** Photoroom, GoPro, Stupeflix / Replay, HeyCrowd, As-App
- **Nationality:** French
- **Education:** Undergraduate studies in economics; graduate, École Polytechnique, MS, Materials Science and Engineering, Stanford University
- **Known for:** Led product for Replay, recognised by Apple as an App of the Year., Cofounded Photoroom and joined Y Combinator’s S20 batch., Led Photoroom through its $43 million Series B in February 2024.

## Career timeline

- **2009** — Started As-App, developing iPhone applications including tourism and ski apps.
- **2011** — Cofounded the social survey app HeyCrowd.
- **Before 2016** — Led product for Replay at Stupeflix.
- **2016** — Joined GoPro following its acquisition of Stupeflix.
- **2018** — Left GoPro and explored machine learning and mobile prototypes.
- **2019** — Cofounded Photoroom with Eliot Andres.
- **2020** — Photoroom participated in Y Combinator Summer 2020.
- **2024** — Photoroom raised a $43 million Series B at a $500 million company valuation.
- **2025** — Photoroom acquired GenerateBanners and launched Visual Ads Automation.
- **2026** — Announced a refreshed Photoroom brand focused on commerce, product fidelity and trust.

## Achievements

- Led product for Replay, recognised by Apple as an App of the Year.
- Cofounded Photoroom and joined Y Combinator’s S20 batch.
- Led Photoroom through its $43 million Series B in February 2024.
- Photoroom powered background removal for the Barbie selfie generator, which Rouif said exceeded 14 million uses by August 2023.

## Latest updates

- **2026-07** — Featured with cofounder Eliot Andres in Y Combinator’s How Photoroom Trained Themselves To Dream Bigger, listed July 24, 2026.
- **2026-06** — In a June 16 brand-refresh essay, Rouif reported 300 million people had used Photoroom across more than 180 countries, with more than seven billion images processed yearly; he stressed trust and product fidelity.
- **2026-02** — Discussed restaurant visibility, photography and AI-assisted marketing in Restaurant Industry Magazine.
- **2025-05** — Photoroom announced its first acquisition, GenerateBanners, and Visual Ads Automation.

## Links

- Website: https://matthieurouif.univer.se/
- LinkedIn: https://www.linkedin.com/in/matthieurouif/
- Twitter/X: https://twitter.com/matthieurouif
- GitHub: https://github.com/matthieurouif

---

Profile page: https://yespress.io/matthieu-rouif
Published by YesPress — https://yespress.io
Last updated: 2026-10-25