# Matthew Smith

> Matthew Smith is VP of Creative Cloud Strategy & Growth at Adobe, where he leads strategy, design, and emerging products across Adobe Stock, Behance, Adobe Podcast, and AI/ML content initiatives. A product leader and founder, he previously served as SVP of Product at Vimeo and co-founded Workframe, a commercial real estate workflow platform acquired by Newmark in 2019. Based in New York, Smith sits at the intersection of creativity, technology, and the creator economy.

- **Role:** VP, Creative Cloud Strategy & Growth at Adobe
- **Organizations:** Adobe, Vimeo, Workframe, AlleyCorp, First Round Fast Track, Shutterstock, Movable Ink, Gerson Lehrman Group, Bright Horizons
- **Nationality:** American
- **Education:** Bachelor of Arts, English Literature, Union College, Secondary Education, Noble and Greenough School
- **Known for:** Co-founded Workframe in 2016, building a workflow platform for commercial real estate that was acquired by Newmark Group in 2019, Led product strategy at Vimeo as SVP of Product, At Adobe, oversees a portfolio including Adobe Stock, Behance, Adobe Podcast, and AI/ML content initiatives

## Career timeline

- **2007-2010** — Senior Product Manager at Gerson Lehrman Group (GLG)
- **2010-2013** — Roles at Shutterstock including General Manager of Offset.com, Director of New Products, and Business Value Product Owner
- **2015** — VP Product Management at Movable Ink
- **2016** — Co-founded Workframe, a commercial real estate workflow platform, serving as Chief Product Officer
- **2019** — Workframe acquired by Newmark Group
- **2019-2021** — Senior Vice President of Product at Vimeo
- **2021-present** — VP, Creative Cloud Strategy & Growth at Adobe, overseeing Stock, Behance, Adobe Podcast, and AI/ML content initiatives

## Achievements

- Co-founded Workframe in 2016, building a workflow platform for commercial real estate that was acquired by Newmark Group in 2019
- Led product strategy at Vimeo as SVP of Product
- At Adobe, oversees a portfolio including Adobe Stock, Behance, Adobe Podcast, and AI/ML content initiatives
- Spearheaded responsible AI approach at Adobe Stock, including new contributor compensation and content moderation frameworks during the Firefly rollout
- Helped launch and scale Adobe's creator economy podcast 'In the Making', which attracted hundreds of thousands of subscribers
- Mentored early-stage founders through First Round Fast Track
- Advisor at AlleyCorp, a NYC-based venture and startup studio

## Latest updates

- **2024-04** — Led Adobe's responsible AI framework for Stock contributors during the Firefly commercial rollout, including IP indemnification and new moderation processes
- **2024-04** — Launched Season 2 of Adobe's 'In the Making' podcast under his oversight, focusing on the financial and creative realities of the creator economy
- **2024-02** — Active on LinkedIn discussing Adobe Podcast's AI audio tools and the future of AI-generated content

## Links

- Website: https://blog.adobe.com/authors/matthew-smith
- LinkedIn: https://www.linkedin.com/in/matthewjordonsmith/
- Twitter/X: https://x.com/mjordonsmith

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Profile page: https://yespress.io/matthew-smith
Published by YesPress — https://yespress.io
Last updated: 2026-05-31