# Matthew Parry

> Matthew Parry is the Australian founder and CEO of The Good Crisp Company, a clean-label snack business launched in 2015 and expanded into the United States from Colorado. Drawing on years of importing and distributing food brands, he turned a familiar canister-chip format into a family-focused consumer brand, grew it from a Northern California Whole Foods debut to more than 20,000 retail doors across four countries, and in January 2026 entered a majority partnership with MPearlRock to pursue the next stage of growth.

- **Role:** Founder and CEO at The Good Crisp Company
- **Organizations:** The Good Crisp Company, Trixie’s Tribe, MPearlRock
- **Nationality:** Australian
- **Education:** Bachelor of Management (Marketing), University of South Australia, MBA, Distinction Average, University of Adelaide
- **Known for:** Built The Good Crisp Company from an Australian launch into an international snack brand., Expanded the brand from canister crisps into cheese balls and crinkle-cut chips., Reached more than 20,000 retail doors across the United States, Canada, Australia and the United Kingdom by January 2026.

## Career timeline

- **Before 2015** — Worked in Australian consumer packaged goods, importing international food brands and selling them into grocery channels.
- **2015** — Founded The Good Crisp Company in Australia.
- **2017** — Launched The Good Crisp in the United States through Whole Foods stores in Northern California.
- **2019** — Moved with his family to Colorado to focus on the U.S. opportunity; the company also completed a rebrand aimed at a broader audience.
- **2021** — The brand was reported in more than 11,000 U.S. stores and extended beyond canister chips into cheese balls.
- **2024** — Appeared in a Taste Radio Studio interview at NOSH Live as founder and CEO.
- **2026** — MPearlRock acquired a majority position in The Good Crisp Company; the brand reported availability in more than 20,000 retail doors across four countries.

## Achievements

- Built The Good Crisp Company from an Australian launch into an international snack brand.
- Expanded the brand from canister crisps into cheese balls and crinkle-cut chips.
- Reached more than 20,000 retail doors across the United States, Canada, Australia and the United Kingdom by January 2026.
- Led the company through a majority acquisition by MPearlRock in January 2026.
- Created the Dad Chats interview series featuring founders and operators in food and consumer goods.

## Latest updates

- **2026-07** — Shared three open roles at The Good Crisp Company: chief of staff, brand manager and ecommerce manager.
- **2026-01** — Announced MPearlRock as the company’s majority shareholder and partner for its next stage of growth.

## Links

- Website: https://thegoodcrispcompany.com
- LinkedIn: https://www.linkedin.com/in/matt-parry-tgcc
- Twitter/X: https://twitter.com/thegoodcrisp
- YouTube: https://www.youtube.com/channel/UCNyCH9aNSzDGiqSOZ4WilMw
- Instagram: https://www.instagram.com/thegoodcrispcompany/
- Facebook: https://www.facebook.com/thegoodcrispcompany

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Profile page: https://yespress.io/matthew-parry
Published by YesPress — https://yespress.io
Last updated: 2026-08-22