# Matthew Pantoja

> Matthew Pantoja is the Chief Brand Officer of Alpha Industries, the outerwear label famous for the MA-1 bomber and M-65 field jacket. Over two decades he has moved through New Era, Reebok, Palladium Boots and Triple 5 Soul, building a career on turning heritage product and youth culture into commercial energy. Since joining Alpha in 2016, he has helped steer the 60-year-old military supplier from surplus-store staple to global lifestyle brand, overseeing product, marketing and brand experiences across every region and channel.

- **Role:** Chief Brand Officer at Alpha Industries, Inc.
- **Organizations:** Alpha Industries, Inc., Palladium Boots, Reebok International, Subculture Conglomerate, New Era Cap Company, Triple 5 Soul
- **Nationality:** American
- **Known for:** Promoted to Alpha Industries' first-ever Chief Brand Officer in January 2022., Helped transform Alpha Industries from a military heritage supplier into a global lifestyle brand., Grew New Era's Urban Business Unit into the brand's largest, growing sales from $90M to $165M.

## Career timeline

- **2005-2007** — Strategic Business Unit Manager at New Era Cap Company; grew sales from $90M to $165M and launched a $15M collaboration program with brands including Supreme.
- **2007-2011** — Senior Account Director at Subculture Conglomerate; generated $10M+ revenue in the first year and managed Mountain Dew's youth-focused initiatives.
- **2011-2013** — Head of Entertainment & Influencer Marketing at Reebok International; directed global entertainment strategy and worked with Creative Director Swizz Beatz on Reebok Classics; helped drive 17.5% sales growth, the brand's first double-digit growth since 2005.
- **2013-2016** — Senior Director of Marketing & E-Commerce at Palladium Boots; repositioned the brand across marketing channels and managed a 15-store retail footprint.
- **2016** — Joined Alpha Industries as Vice President of Marketing and E-Commerce.
- **2022** — Promoted to the newly created role of Chief Brand Officer, overseeing product, marketing and experiences across all categories, regions and channels; reports to CEO Michael Cirker.

## Achievements

- Promoted to Alpha Industries' first-ever Chief Brand Officer in January 2022.
- Helped transform Alpha Industries from a military heritage supplier into a global lifestyle brand.
- Grew New Era's Urban Business Unit into the brand's largest, growing sales from $90M to $165M.
- Launched a $15M collaboration program at New Era with partners including Supreme.
- Contributed to 17.5% sales growth at Reebok, its first double-digit growth since 2005.
- Led entertainment and influencer strategy at Reebok alongside Swizz Beatz on Reebok Classics.

## Latest updates

- **2022-01** — Named Chief Brand Officer of Alpha Industries, a newly created role reporting to CEO Michael Cirker.

## Links

- Website: https://alphaindustries.com
- LinkedIn: https://www.linkedin.com/in/matthewpantoja/
- Twitter/X: https://twitter.com/alphaindustries
- Facebook: https://facebook.com/AlphaIndustries

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Profile page: https://yespress.io/matthew-pantoja
Published by YesPress — https://yespress.io
Last updated: 2026-07-25