# Matthew Mullin

> Matthew Mullin is VP of Demand Generation at Cloudflare, the connectivity cloud and internet infrastructure company protecting millions of websites worldwide. Based in San Francisco, he leads pipeline creation strategy and buyer-centric demand programs for one of the most influential companies in global network security. Before Cloudflare, he spent over six years at Tenable building a marketing operations function from scratch, growing the team from 2 to 15+ professionals, winning a 2022 B2B Innovator Award from Demand Gen Report, and delivering a 40% pipeline increase through precision demand marketing. He is a self-described Boston sports fanatic transplanted to the Bay Area.

- **Role:** Vice President Demand Generation at Cloudflare
- **Organizations:** Cloudflare, Tenable, Tanium, AirTight Networks, PANalytical, Comtronics Corporation
- **From:** Boston area, United States
- **Nationality:** American
- **Education:** Bachelor of Science in Marketing and Entrepreneurship, University of Vermont
- **Known for:** 2022 B2B Innovator Award from Demand Gen Report for precision demand marketing innovation, Saved $400,000 in protected media spending at Tenable, Scaled marketing operations team from 2 to 15+ professionals at Tenable

## Career timeline

- **2013** — Joined PANalytical as E-Marketing Specialist and Social Media Campaign Project Manager
- **2013** — Senior Marketing Manager - Demand Generation Programs at AirTight Networks
- **2015** — Joined Tanium as Marketing Operations Manager
- **2017** — Promoted to Director of Digital and Marketing Operations at Tanium
- **2017** — Joined Tenable in marketing operations leadership
- **2019** — Became Senior Director of Marketing Technology at Tenable
- **2021** — Advanced to Senior Director of Growth Marketing, Operations, Technology & Global Campaign Strategy at Tenable
- **2022** — Won 2022 B2B Innovator Award from Demand Gen Report
- **2023** — Joined Cloudflare as Vice President of Demand Generation
- **2024** — Co-presented at INFUSE webinar on buyer group demand-to-revenue strategies

## Achievements

- 2022 B2B Innovator Award from Demand Gen Report for precision demand marketing innovation
- Saved $400,000 in protected media spending at Tenable
- Scaled marketing operations team from 2 to 15+ professionals at Tenable
- Expanded overall marketing team from 65 to 100+ marketers at Tenable
- Drove 40% increase in pipeline using Groove sales engagement platform
- Boosted sales rep productivity by 30% through strategic technology implementation
- Built events Center of Excellence that templatized field marketing processes at scale
- Implemented closed-loop reporting connecting Marketo, Salesforce, and PathFactory
- Successfully deployed Groove across global revenue and customer success teams at Tenable

## Latest updates

- **2024-01** — Co-presented INFUSE webinar on 'Reimagining Buyers & Buying Group Demand-to-Revenue Strategies' alongside Adam May of Thomson Reuters
- **2023-06** — Joined Cloudflare as Vice President of Demand Generation
- **2022-06** — Named a 2022 B2B Innovator by Demand Gen Report for precision demand marketing at Tenable

## Links

- LinkedIn: https://www.linkedin.com/in/matthewsmullin/
- Twitter/X: https://x.com/matthewsmullin

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Profile page: https://yespress.io/matthew-mullin
Published by YesPress — https://yespress.io
Last updated: 2026-05-31