# Matthew Marx

> Matthew Marx is the co-founder and CEO of Evocalize, a Seattle- and Austin-based collaborative marketing platform that lets franchises, brokerages, lenders and multi-location brands push automated, compliance-friendly digital ad campaigns down to their local partners. A Babson MBA and 20-year marketing-technology operator, he built Evocalize after product leadership stints at Bazaarvoice, Oracle Retail, PA Consulting in London, and the MassPRIM pension fund.

- **Role:** Co-founder & CEO at Evocalize
- **Organizations:** Evocalize, Bazaarvoice (former), MassPRIM (former), PA Consulting Group (former), Oracle Retail / 360Commerce (former)
- **Nationality:** American
- **Education:** MBA, Entrepreneurship and Global Strategy, Babson College
- **Known for:** Built Evocalize into a marketing infrastructure platform used by CRMs, franchises and multi-location brands, Raised $15.5M in total funding, including a $12M Series A, Placed Evocalize on the 2023 Inc. 5000 list

## Career timeline

- **pre-2000s** — Senior Manager, Oracle Retail 360Commerce store systems
- **2000s** — Principal at PA Consulting Group, London - technology strategy for large brands
- **2000s** — Head of technology at MassPRIM, the Massachusetts pension investment fund
- **2010s** — Director of Product Management at Bazaarvoice, leading media, network and syndication products
- **2012** — Co-founded Evocalize with Kumar Srinivasan
- **2022** — Evocalize closes Series A, bringing total raised to $15.5M
- **2023** — Evocalize ranked #3851 on Inc. 5000

## Achievements

- Built Evocalize into a marketing infrastructure platform used by CRMs, franchises and multi-location brands
- Raised $15.5M in total funding, including a $12M Series A
- Placed Evocalize on the 2023 Inc. 5000 list
- Contributed to advertising standards work with the Interactive Advertising Bureau

## Latest updates

- **2023-08** — Evocalize named to the Inc. 5000 fastest-growing companies list at #3851.
- **2022-01** — Closed Series A round; total funding to date $15.5M.

## Links

- Website: https://evocalize.com
- LinkedIn: https://www.linkedin.com/in/mmarx/
- Twitter/X: https://twitter.com/evocalizeinc
- YouTube: https://www.youtube.com/watch?v=RQgr8e05ZO0
- Facebook: https://www.facebook.com/evocalize

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Profile page: https://yespress.io/matthew-marx
Published by YesPress — https://yespress.io
Last updated: 2026-07-09