# Matthew Levin

> Matthew Levin is the co-founder and CEO of Lariat, an AI-native sales platform built to prospect into brick-and-mortar businesses. A UC Berkeley alum based in Brooklyn, he's a career B2B go-to-market operator whose past stops include Global Head of Marketing at Nosto and VP of Marketing at mParticle, plus early co-founding runs at Plenishable and the Switchboard project.

- **Role:** Co-Founder and CEO at Lariat
- **Organizations:** Lariat, Switchboard, Nosto, mParticle, Plenishable, Experian, Ericsson, Borland Software
- **Nationality:** American
- **Education:** Bachelor's degree, University of California, Berkeley
- **Known for:** Co-founded and leads Lariat, an AI-native sales platform., Led global marketing for Nosto during its international scale-up., Built marketing at mParticle in its early growth years.

## Career timeline

- **2004** — Began professional career, per SignalHire records.
- **2012** — Co-founded Plenishable.
- **2014** — Joined mParticle as VP of Marketing.
- **2018** — Became Global Head of Marketing at Nosto.
- **2023** — Co-founded Lariat and became CEO.
- **2025** — Publicly launched Lariat as an AI-native prospecting platform for brick-and-mortar.

## Achievements

- Co-founded and leads Lariat, an AI-native sales platform.
- Led global marketing for Nosto during its international scale-up.
- Built marketing at mParticle in its early growth years.
- Co-founded consumer venture Plenishable.
- Fifteen roles across two decades in B2B and consumer software.

## Latest updates

- **2025-06** — Publicly launched Lariat as an AI-native platform for prospecting into brick-and-mortar businesses.
- **2025-02** — Posted a widely-shared take on 'the biggest hiring debate in vertical SaaS.'

## Links

- Website: https://www.getlariat.com/
- LinkedIn: https://www.linkedin.com/in/mblevin/
- Twitter/X: https://x.com/mblevin

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Profile page: https://yespress.io/matthew-levin
Published by YesPress — https://yespress.io
Last updated: 2026-07-09