# Matthew Haag

> Matthew "Nadeshot" Haag moved from a McDonald's shift and teenage online tournaments to captaining OpTic Gaming, winning Call of Duty's 2011 world event and X Games gold, and becoming 2014's Best Esports Player. After retiring from competition, he founded 100 Thieves, joining esports, creator media and streetwear in one Los Angeles company. He is now the company's founder and co-owner, a creator with a large cross-platform audience, and a visible bridge between competitive gaming's early era and its consumer-brand ambitions.

- **Role:** Founder and co-owner of 100 Thieves
- **Organizations:** 100 Thieves, Los Angeles Thieves, OpTic Gaming, Team EnVyUs
- **From:** Palos Hills, United States
- **Nationality:** American
- **Education:** High school diploma, Amos Alonzo Stagg High School, Two-year course in business studies, Moraine Valley Community College
- **Known for:** Call of Duty XP world-event champion in 2011, X Games gold medalist with OpTic Gaming in 2014, Best Esports Player at The Game Awards in 2014

## Career timeline

- **2008** — Made his professional Call of Duty debut at age 16.
- **2010** — Joined OpTic Gaming and began the association that established Nadeshot as a leading Call of Duty personality.
- **2011** — Won the Call of Duty XP world event with OpTic Gaming; his share of the prize was reported as $100,000.
- **2014** — Captained OpTic Gaming to X Games gold and was named Best Esports Player at The Game Awards.
- **2015** — Stepped down from OpTic's competitive roster and retired from professional play, shifting toward content.
- **2017** — Founded 100 Thieves; Dan Gilbert led a $10 million seed investment that helped turn the apparel idea into a larger esports organization.
- **2018** — 100 Thieves raised a Series A co-led by Scooter Braun and Drake, who became co-owners.
- **2020** — 100 Thieves launched the Los Angeles Thieves Call of Duty League team, bringing Haag's company back into his signature game.
- **2021** — 100 Thieves raised $60 million in Series C funding at a reported $460 million valuation.
- **2022** — Named Esports Personality of the Year at the Esports Awards.
- **2024** — 100 Thieves released its first full Adidas Originals collection; Haag described wearability as central to the brand's founding idea.
- **2025** — Continued as 100 Thieves founder and co-owner after stepping away from the CEO role.

## Achievements

- Call of Duty XP world-event champion in 2011
- X Games gold medalist with OpTic Gaming in 2014
- Best Esports Player at The Game Awards in 2014
- Founder of 100 Thieves, which raised $60 million at a reported $460 million valuation in 2021
- Esports Personality of the Year at the 2022 Esports Awards
- Built a verified YouTube channel with more than 3 million subscribers

## Latest updates

- **2026-08** — Announced a short break from regular streaming after a long run of consistent broadcasts while continuing sponsor and 100 Thieves work.
- **2025-10** — 100 Thieves and AT&T staged the third annual Nadeshot hole-in-one challenge as an eight-hour live event.
- **2025-09** — Publicly confirmed he was no longer 100 Thieves' CEO while remaining involved as founder and owner.
- **2024-03** — Appeared as a 100 Thieves coach during the LCS Spring Split playoffs and helped front the company's Adidas Originals collaboration.

## Links

- Website: https://100thieves.com
- LinkedIn: http://www.linkedin.com/in/matthew-haag-a46b4a18a
- Twitter/X: https://x.com/Nadeshot
- YouTube: https://www.youtube.com/@Nadeshot
- Instagram: https://www.instagram.com/nadeshot/
- Facebook: https://www.facebook.com/NaDeSHoT
- TikTok: https://www.tiktok.com/@nadeshot

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Profile page: https://yespress.io/matthew-haag
Published by YesPress — https://yespress.io
Last updated: 2026-09-26