# Matthew Elsley

> Matthew Elsley is co-founder and CEO of QSIC, an AI-driven in-store audio and retail media platform used by 7-Eleven, McDonald's, Coles Express and other chains across three continents. Founded in Melbourne in 2012 with schoolfriend Nick Larkins, QSIC bootstrapped for years before raising a $4M Series A from Carthona Capital and a $25M Series B led by Hedosophia in January 2025. Elsley relocated to Dallas to run North American growth as QSIC rolled out Gulp Radio to 12,000 7-Eleven, Speedway and Stripes stores.

- **Role:** Co-Founder & CEO at QSIC
- **Organizations:** QSIC, Easy Control (prior), Tudor Systems (prior)
- **From:** Melbourne, Australia
- **Nationality:** Australian
- **Education:** Bachelor of Business, International Business, Swinburne University of Technology, VCE, Xavier College
- **Known for:** Co-founded QSIC in 2012 and scaled it to thousands of retail locations across three continents, Signed 7-Eleven, McDonald's, Coles Express, Speedway and Stripes as customers, Raised over $30M total funding including a $25M Series B led by Hedosophia (Jan 2025)

## Career timeline

- **pre-2012** — Director at Easy Control (smart home integration)
- **2012** — Co-founded QSIC in Melbourne with schoolfriend Nick Larkins
- **2012-2016** — Bootstrapped QSIC using angel money from early customers and personal debt
- **2021** — Raised $4M Series A led by Carthona Capital during COVID
- **2023** — Spoke at P2PI Retail Media Summit; opened Dallas office
- **2024** — QSIC reports 220% YoY growth; expansion across North America
- **2025-01** — Closed $25M Series B led by Hedosophia; announced Gulp Radio rollout to 12,000 7-Eleven, Speedway and Stripes locations
- **2025** — Unveiled Shoptalk Radio and Lucy generative-audio model at Shoptalk 2025

## Achievements

- Co-founded QSIC in 2012 and scaled it to thousands of retail locations across three continents
- Signed 7-Eleven, McDonald's, Coles Express, Speedway and Stripes as customers
- Raised over $30M total funding including a $25M Series B led by Hedosophia (Jan 2025)
- Launched Lucy, a proprietary generative AI model for on-demand audio ads and voiceovers
- Founded three companies by age 28

## Latest updates

- **2025-01** — QSIC closed $25M Series B led by Hedosophia.
- **2025-03** — Unveiled Shoptalk Radio and AI audio innovations at Shoptalk 2025.
- **2025** — Rolling out Gulp Radio to 12,000+ 7-Eleven, Speedway and Stripes stores by end of 2025.

## Links

- Website: https://getqsic.com
- LinkedIn: https://www.linkedin.com/in/matthewelsley/
- Twitter/X: https://twitter.com/getqsic
- YouTube: https://www.youtube.com/watch?v=ggBmiqP66lU
- Facebook: https://facebook.com/getqsic/

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Profile page: https://yespress.io/matthew-elsley
Published by YesPress — https://yespress.io
Last updated: 2026-07-09