# Mattel, Inc.

> Mattel designs, manufactures and markets toys and games, including Barbie, Hot Wheels, Fisher-Price, UNO and American Girl, while extending its brands into entertainment, licensing and digital play. The publicly traded company generated $5.3476 billion in 2025 net sales and sells through major retailers and its own consumer channels.

- **Founded:** 1945
- **Headquarters:** El Segundo, United States
- **Founders:** Ruth Handler (Co-founder; creator of Barbie), Elliot Handler (Co-founder; toy designer), Harold Matson (Co-founder)
- **Products:** Barbie, Hot Wheels, Fisher-Price, UNO, American Girl
- **Notable:** Barbie launched in 1959 and became a durable international doll and entertainment brand., Hot Wheels, launched in 1968, generated approximately $1.750 billion in worldwide gross billings in 2025., The 2023 Barbie feature demonstrated that a Mattel brand could support a theatrical film for an adult as well as family audience.

## Products & services

- **Barbie** — Fashion dolls, playsets, accessories and collector products; the brand also extends into entertainment and licensing.
- **Hot Wheels** — Die-cast vehicles, tracks, playsets, collectibles and licensed digital games.
- **Fisher-Price** — Infant, toddler and preschool toys and play products.
- **UNO** — Physical and digital versions of the matching card game invented in 1971; now part of Mattel’s games portfolio.
- **American Girl** — Dolls, books, accessories and retail experiences for children and collectors.
- **Mattel Creations** — Direct-to-consumer destination for collectibles and collaborations across Mattel brands.
- **Entertainment and consumer products licensing** — Films, television, publishing, licensed merchandise and location-based entertainment built around owned brands.
- **Mattel163** — Mobile game development and publishing, including UNO!, UNO Wonder, Phase 10 and Skip-Bo; wholly owned following the March 2026 acquisition.

## Achievements

- Barbie launched in 1959 and became a durable international doll and entertainment brand.
- Hot Wheels, launched in 1968, generated approximately $1.750 billion in worldwide gross billings in 2025.
- The 2023 Barbie feature demonstrated that a Mattel brand could support a theatrical film for an adult as well as family audience.
- Completed the acquisition of full ownership of Mattel163 on March 2, 2026.

## Latest updates

- **2026-10** — Roger Lynch’s CEO start date was October 12, 2026, according to Mattel’s October 14 Form 8-K; his chairmanship began October 2. Ynon Kreiz is the former CEO.
- **2026-09** — Mattel announced Roger Lynch would succeed Ynon Kreiz as chairman and CEO; Diana Ferguson was named independent lead director.
- **2026-08** — Second-quarter 2026 net sales were approximately $1.125 billion, up 10% as reported; first-half net sales were approximately $1.988 billion, up 8% as reported.
- **2026-03** — Mattel acquired NetEase’s remaining 50% interest in Mattel163 for $178.6 million including working capital and other adjustments, subject to post-closing adjustments. The February announcement had specified $159 million.
- **2026-02** — Reported 2025 net sales of $5.3476 billion, down 1%; Hot Wheels gross billings rose 11% while Barbie gross billings fell 11%.

## Links

- Website: https://mattel.com
- LinkedIn: https://www.linkedin.com/company/mattel/
- Twitter/X: https://twitter.com/Mattel
- YouTube: https://www.youtube.com/user/Mattel
- Instagram: https://www.instagram.com/Mattel/
- Facebook: https://www.facebook.com/Mattel

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Profile page: https://yespress.io/mattel-inc
Published by YesPress — https://yespress.io
Last updated: 2026-10-22