# Matt Wolfe

> Matt Wolfe is a San Diego-based creator, entrepreneur and investor who founded Future Tools, a site and newsletter covering AI news and products. After years in online marketing and podcasting, he launched the directory in late 2022 from a personal spreadsheet. He also hosts AI videos on YouTube and The Next Wave podcast.

- **Role:** Founder of Future Tools; co-host of The Next Wave podcast
- **Organizations:** Future Tools, The Next Wave podcast, Smooth Media, Hustle & Flowchart, Evergreen Profits, Learn to Blog, Hard Fork Gaming
- **Education:** National University
- **Known for:** Founded Future Tools, which its own site says has helped millions of visitors discover AI tools., Built a Future Tools newsletter with more than 250,000 subscribers, according to its website., Passed one million YouTube subscribers in 2026, according to his LinkedIn post.

## Career timeline

- **2005** — Began working in online marketing, according to his account.
- **2007** — Started a blog and content marketing project with Joe Fier.
- **2009** — Left his day job to work on online businesses full time.
- **2017** — Published Evergreen Wisdom with Joe Fier.
- **2022-11** — Wrote candidly about uncertainty after pursuing Web3 gaming through Hard Fork Gaming.
- **2022-12** — Built Future Tools from a personal AI-tool spreadsheet and introduced it publicly.
- **2023-01** — Reported roughly 6,000 daily Future Tools users over the preceding five days.
- **2024-04** — Launched The Next Wave podcast with Nathan Lands in collaboration with HubSpot.
- **2025** — Featured in Edelman’s AI Creators You Need to Know list.
- **2026** — Announced a Future Tools shift toward selected AI news, commentary and tool recommendations; said the YouTube channel had passed one million subscribers.

## Achievements

- Founded Future Tools, which its own site says has helped millions of visitors discover AI tools.
- Built a Future Tools newsletter with more than 250,000 subscribers, according to its website.
- Passed one million YouTube subscribers in 2026, according to his LinkedIn post.
- Co-hosted Hustle & Flowchart and later The Next Wave podcast.
- Included in Edelman’s 2025 AI Creators You Need to Know list.
- Received a YouTube Creator Award for 100,000 subscribers and a TubeBuddy Emerging Creator Award, according to his HubSpot biography.

## Latest updates

- **2026-09** — Said on LinkedIn that his YouTube channel had passed one million subscribers.
- **2026-09** — Launched a LinkedIn Learning course on using ChatGPT Work for workplace tasks.
- **2026-08** — Published commentary on Future Tools about what creators should keep human.
- **2026** — Announced a shift for Future Tools from a broad directory toward selected news, commentary and recommendations.

## Links

- Website: https://mattwolfe.com/
- LinkedIn: https://www.linkedin.com/in/matt-wolfe-30841712/
- Twitter/X: https://x.com/mreflow
- YouTube: https://www.youtube.com/@mreflow
- Instagram: https://instagram.com/mr.eflow/
- Facebook: https://www.facebook.com/mattrwolfe
- TikTok: https://www.tiktok.com/@mattrwolfe

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Profile page: https://yespress.io/matt-wolfe
Published by YesPress — https://yespress.io
Last updated: 2026-09-29